📸 Nike launch France’s EURO 2025 Matchday Fits

June 6, 2025 / Billboard Lifestyle /

Nike Football has officially launched the highly anticipated 2025 France National Team Kit for the Women’s EURO — a striking statement of innovation, self-expression, and performance tailored to elevate the women’s game.

The campaign reimagines pre-match rituals as surreal, high-fashion moments. With players arriving like stars on a runway, stadium tunnels transform into bold stages for individuality, expression, and unstoppable energy. At its core, this launch celebrates the fearless presence of athletes and fans alike, brought to life through large-scale portraits and electrifying design.

The new France kit is more than a uniform — it’s a testament to tradition, diversity, and the nation’s unrelenting pursuit of footballing greatness. Built using Nike’s pinnacle Dri-FIT ADV technology, the kit is engineered to keep players cool, dry and fully focused under pressure. Through advanced body-mapping, 4D data and digital design tools, Nike has ensured maximum breathability, mobility and support — down to the very last pixel.

A newly developed side panel adds superior stretch and airflow at the core, while Lite Flex technology in the crest provides lightweight comfort and enhanced ventilation. Every stitch is intentional, serving performance while spotlighting cutting-edge design.

Sustainability also plays a leading role. The kit incorporates Nike Grind — a blend of recycled manufacturing scraps, old shoes and unused footwear — in its trim and iconic Swooshes. Marker efficiency has been increased to 85%, significantly reducing fabric waste during production.

Beyond performance, the design tells a story: a bold expression of France’s heritage, style and unwavering ambition. Paired with a full National Federation Collection of apparel and accessories, fans now have even more ways to show their support and creativity.