10 Things GQ Readers Couldn’t Stop Buying in January
Why You Bought It: This cream super hydrating, unscented, and thick, so you don’t need too much, and you feel moisturized. It’s ideal for folks who have severely dry skin, and the brand’s triple repair formula restores the skin’s protective barrier with shea butter, rebalances your skin’s microbiome through the label’s signature spring water, and it literally lasts up to 48 hours. Plus, since there are minimal ingredients and it’s unscented, feel free to apply this not just from the neck down but from the neck up, too.
What You Should Buy Next: You got your moisturizer on lock, so stock up on some cleansers for your dry skin. Our favorites include CeraVe’s Hydrating Facial Cleanser and La-Roche Posay’s Toleriane Hydrating Gentle Face Cleanser (if you want to stay in the same brand family).
A Classic Scent: Polo EDT
The Story: The Best Ralph Lauren Colognes Are as Americana as It Gets
Why You Bought It: “First is the worst” has no meaning when it comes to talking about Polo, because its inaugural fragrance—the namesake Polo—has staying power long after the brand’s expanded its scent collection. Polo’s leathery, woodsy aroma ramps up the masculinity of the scent, offering an aroma that’s both acceptable at work and post-shift activities. Just imagine that one spritz of this can make you feel like you’re the polo player atop the Ralph Lauren pony that adorns so many of our favorite pieces.
What You Should Buy Next: Assuming you’re into leather-centric colognes, we’re big fans of Malin + Goetz Leather. The contrast of powdery and floral notes with woody and spicy notes keeps Malin + Goetz’s scent feeling grounded and approachable. Wearing it will make you feel more powerful, less on-the-prowl.
The Rainy Day Pick: Ghiaia Trench Coat
The Story: Why Everybody in Menswear Wants to Live in the Ghiaia Cashmere World
Why You Bought It: At its core, Ghiaia Cashmere was born from instinct—and that instinct feels even more pronounced today as the label continues to thrive. The brand’s trench resonated hard with you all and it’s easy to see why: It’s gorgeous. Its waxed outer offers weather protection and it’s generously cut for layering so you can really start dressing.
What You Should Buy Next: Dammit, just buy everything from Ghiaia, it’s that good.
The Team USA Pick: J.Crew x U.S. Ski & Snowboard Heritage Anorak
The Story: J.Crew’s Retro Après-Ski Collection Has Us Hoping for Snow Days
Why You Bought It: J.Crew’s capsule collection with U.S. Ski and Snowboard yielded some pretty excellent winter-ready pieces. The anorak was the standout for a lot you, and it was even a favorite of Brendon Babenzien, the brand’s menswear creative director. “[The anorak] is such a historical J.Crew item, and marrying that with the US colors and being able to put ‘US Ski’ on it feels really, really great,” Babenzien told GQ, and its homage to the US definitely has appeal ahead of the Winter Olympics.
What You Should Buy Next: We’ve curated a sick collection of skiwear for the next time you hit the slopes (or just want to partake in some apres-ski).

