Black Friday has officially landed, and the GQ crew has spent the week digging through approximately every corner of the internet to bring you the deals we’re betting will hit the spot.
And to make the hunt even easier this year, we’re plotting out the full lay of the land: a comprehensive rundown of every sale that matters across the web—organized by category, then by the biggest sitewide blowouts, and finally capped by a tight roster of our favorite retailers running can’t-miss deals.
Whether you’re angling for a PS5, a fresh pair of AirPods, a hero topcoat, or any other upgrade destined to fuel big fits in 2026, we’ve got you covered. And if you’re here strictly for sartorial steals, don’t miss our full guide to the best Black Friday clothing deals.
A.P.C.: Up to 50% off on still the best entry point into the selvedge denim
Banana Republic: Up to 40% off full-priced styles, cashmere very much included
Bespoke Post: Up to 60% off heritage wares, smart gear, and little upgrades
Blue In Green: 25% off sitewide on denim and menswear grails you almost never see marked down
Bombas: 25% off everything, including socks of all sorts to fully restock your drawer
Canoe Club: 30% off with code BLACKFRIDAY2025 from Colorado’s finest purveyors of dialed-in menswear
Corridor: Up to 30% off the NYC’s labels naturaly dyed, texture-happy staples
Everlane: Up to 50% off low-key basics that make getting dressed stupid easy
Filson: Up to 25% off heavy-duty gear and heritage staples built to last
Huckberry: Up to 40% off rugged menswear, outdoor gear, and legitimately great homewares
J.Crew: Up to 40% off cold-weather staples, plus an extra 60% off sale styles
J. Press: 25% off sitewide on preppy staples straight from the Ivy playbook
Haven: 30% off seasonal collections from one of the most reliably dialed-in menswear shops around
Levi’s: 50% off plus free shipping on all manner of denim, from staple 501s to fresh new silhouttes
L.L. Bean: 15% off your entire purchase on classic, outdoor-ready staples built for New England weather
Madewell: Get 40% off your entire purchase with the code LETSGO
Miansai: 20% off sitewide on affordable jewelry with code BLACK2025
Mr Porter: Up to 60% off on designer grails and literally thousands of royally good threads
Nike: Up to 50% off sneakers, sweats, and training gear
Nordstrom: Up to 50% off fresh markdowns across the board, including designer clearance
Ralph Lauren: Up to 30% off on iconic pony-emblazoned everything
REI: Up to 30% off trail-ready gear, cozy layers, and legacy outdoor brands
Reigning Champ: Up to 50% off the most legendary sweats in the game
Skims: 30% off across the board, including our favorite everyday underwear
SSENSE: Up to 50% off in what’s arguably the biggest blowout of the year on thousands of labels, from independents to the luxury heavy hitters
Studio Nicholson: Get 20% off a curated selection of current-season essentials
Timex: Get 30% off the dependable, everyday watches we always recommend
Todd Snyder: Get 30% off with the code BLACKFRIDAY
Sunspel: Up to 30% off some of the best knits in the game
Uniqlo: The “Thank You Event” is on, with deals on already-affordable fleece staples and other core basics
Abercrombie’s sitewide sale drops a whole lot of moose on the Thanksgiving menu. The proverbial Moose’s Cyber Week event is literally one of the best we’ve encountered, thanks to a healthy 30% off approximately everything it’s famous for, from baggy jeans to boxy tees to the rejuvenated prep staples that first put it on the map.
Abercrombie & Fitch
Fireman Clasp Workwear Jacket
The fireman clasp trend is as hot as ever and few are as good as this one, especially for the price.
Abercrombie & Fitch
Relaxed Straight Jean
Abercrombie’s denim is a pleasant surprise: heavyweight, cleanly constructed, and tastefully distressed. Easily one of the brand’s sleeper hits—and way better than you might expect.
Amazon
Amazon is an undeniable powerhouse, but it’s definitely a headache to browse as far as fashion is concerned. That said, you can always rely on the Everything Store for basics like T-shirts, underwear, and socks.
Calvin Klein
Cotton Classics 5-Pack Boxer Brief
For years, Calvin Klein’s genre-defying boxers have been our pick for the best underwear for men. They’re also underwear you should never, ever pay full price for. Big sales are absolutely the best time to pick some up.
Russell Athletic
Dri-Power Fleece Pullover Hoodie
The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.
We’re pretty sure Banana Republic’s Cyber Week sale is conspiring with your closet. How else to explain the sheer glut of fall-ready menswear on offer right now, including deceptively luxurious tailoring, corduroys that make your khakis quake, and a single, solitary pair of loafers at a price that belies the quality involved? All that and more is 40% off right now (which, again, feels like a conspiracy, but couldn’t be more real).
Banana Republic
Cashmere Crew-Neck Sweater
Any sale that includes cashmere automatically means you should throw said cashmere in your cart expeditiously.
Banana Republic
Signature Italian Hopsack Suit Pant
This Italian hopsack suit pant is the pant you’ll want on standby for every holiday party on your calendar.
Looking to stock up on the type of heirloom-grade heritage gear your grandkids will inevitably pilfer from your closet? You’re in luck—Filson’s Cyber Week sale includes a whole lot of it, from rugged flannel shirts to just-as-rugged waxed canvas jackets. Discounts vary depending on what you’re eyeing, but expect at least 25% off the majority of what the brand does best.
Filson
Lined Tin Cloth Cruiser Jacket
A rugged icon through and through, this lined Tin Cloth Cruiser is built from Filson’s legendary waxed canvas and modeled after the brand’s 1914-patented design.
Filson
The Rangeland Flannel Shirt
Super soft, not too structured and done in an easy-wearing green, this is the sort of flannel you find yourself wearing multiple times a week without even intending to do so.
Your favorite outdoorsman’s favorite outdoors retailer isn’t shy about taking it online—especially when savings this daredevilish are involved. For the entirety of the week, Huckberry’s assortment of hardy menswear, accessories, and cold-weather gear is cheaper than it’ll be any other time of year. Get in, cash out, and then chuck your phone into the closest ravine until the holiday is over.
Randy’s Garments
Utility Cotton Ripstop Cargo Pant
The sort of white pants that become exponentially better the more trashed and thrashed they get.
Jacques Solovière
Mark Zip Boot
One of the best in the entire sid-zip genre have the potential to solve multiple boot-related quandries with a single order confirmation number.
J.Crew and sale season go together like PB&J. The stalwart one-stop-shop reliably discounts a heckuva lot of inventory in the lead up to the holidays, but even by its own standards, its current Cyber Week promotion exceeds expectations and then some. Where else, pray tell, are you going to find a brolic waxed canvas jacket vying for browser space with kitten-soft flannel shirts and non-corny holiday sweaters—all of ‘em 40% off?
J.Crew
Duffle Coat In Wool
Is this the winter that the duffle coat finally makes a comeback? Paddington certainly thinks so.
J.Crew
Lambswool Rugby Sweater
We would never play rugby in such a gorgeous sweater. But if these were the team uniforms, we’d have to show up for tryouts at least.
The first name in denim would like to formally rechristen this wackadoodle sales event Blue Friday—and its corresponding Cyber Week bargains make a strong case in its favor. We’re talking discounts of up to 50% off on hard-wearing jackets, womb-like sweaters, and—oh, right—so many jeans even we struggled with where to start.
Levi’s
Oasis Type Ii Trucker Jacket
Definitely Maybe? More like Definitely Definitely.
Levi’s
555 Relaxed Straight Jeans
Vanilla-bean jeans like this are proof that wearing white is even sweeter in the winter.
If it’s been a minute since you’ve checked in on Madewell, the latest beneficiary of the grand mall-brand renaissance, now’s a great time to rectify that mistake. The born-again jeans specialist is slinging a lot more than just denim—superlative suiting, top-notch topcoats, torso-swaddling sweaters—for 40% less than it’d usually cost you.
Madewell
Raglan-Sleeve Trench Coat in Italian Twill
A trench coat makes every outfit look about 30% better. But you want to make sure you look more like Alain Delon and less like Inspector Gadget, this particular coat is, thankfully, more of the former than the latter.
Madewell
Pleated Twill Trousers
Of course, Madewell has covered all their bases. If you want something with a bit more room in the thigh and leg, try these pleated twill trousers.
Not all Black Friday sales are created equal. Even fewer of ‘em are as grail-packed as Mr Porter’s, the preferred retailer of deep-pocketed GQ loyalists since the site opened for business over a decade ago. Pockets not feeling too deep at the moment? You’re in luck: from now until who-knows-when, the British e-comm giant is slashing prices by up to 60% on an archive’s worth of bleeding-edge fashion upgrades.
The Elder Statesman
Reef Striped Cashmere and Cotton-Blend Sweater
If you’re going to spend $750 on a sweater, make sure it’s cashmere and amazingly patterned.
The Row
Silas Tapered Pleated Cotton Trousers
More The Row for the low.
Nordstrom kicked off Cyber Week early this year with up to 30% off the retailer’s vast range of menswear, home goods, and no-fuss grooming upgrades. Come to think of it, Nordstrom’s pre-Black Friday sale might be the only one where you’re just as liable to encounter a pinch-me bargain on a Michelin-grade blender as you are a pinch-me-harder discount on Our Legacy jeans. That’s what we call range, people!
Barbour
Ashby Waxed Cotton Jacket
It’s the classic waxed jacket, and it’s the cheapest it’ll be all year. Get it, wear the heck out of it, pass it down to the next generation.
Bode
Club Tipped Embroidered Polo Sweater
Sure this is a sweater, but it’s going to hit hardest if you wear it like a t-shirt and let it get as slinky and louche as possible.
Up to 30% off sitewide feels like a great opportunity to scoop pieces from the designer who reshaped American style and built an aesthetic that still hits just as hard decades later.
Polo Ralph Lauren
Classic Fit Plaid Flannel Workshirt
A vintage-style flannel done right: thick cotton yarns, great plaids, and spot-on colors—exactly the sweet spot that’s hard to find in old ’60s and ’70s shirts. This is where Polo really shines.
Polo Ralph Lauren
Polo Dungaree Fit Canvas Carpenter Pant
Buying beat-up Carhartts off an actual workwear guy is peak cosplay. Just grab a solid pre-distressed pair and call it a day, folks.
Timex
Synchronize your watches, folks: Timex’s Cyber Week sale offers 30% off its entire darn site, from quartz-era bangers to a smattering of whimsical limited-edition collaborations. Even the brand’s cult-favorite Q Timex line makes the cut, a boon for your wrist and your wallet.
Timex
Q Timex 1972 World Time watch
This vintage-inspired world timer is a throwback to the days when the more clocks set to different time zones you had on your wall, the more important you were.
Timex
Q Timex 1972 Time Machine Reissue watch
The case may not be real gold, but the dial is real Tiger’s Eye. Pretty impressive for a sub- $200 watch.
Your group chat’s de facto menswear dad is far from the only designer tossing his topcoat into the Cyber Week fray, but his pre-Black Friday sale remains the one to beat. For a limited time, the magnanimously-minded Iowan is offering up to 30% off an unbeatable array of cold-weather upgrades, including poplin shirts that make your OCBDs tremble and enough knitwear to clothe your entire hometown.
Todd Snyder
Italian Wool-Silk Belted Topcoat
There’s never a bad time to save hundreds of dollars on a belted wool coat. Especially one that belts in a louche, dressing gown way, rather than a twee trench way.
Todd Snyder
Portuguese Flannel Shirt
A killer three-season flannel destined for some serious wear for the foreseeable future.
Grooming Deals
Sitewide Black Friday Grooming Sales
Amazon: Up to 60% off a slew of drugstore favorites and daily-use staples
Blue Mercury: Up to 30% off with a spend-more-save-more setup starting at 20% off $200+
Dermstore: Up to 30% off with code JOY, covering a grip of skincare and grooming heavy hitters
Higher Dose: 20% off sitewide on the brand’s cult-loved sauna blankets and red-light recovery tech
Kiehl’s: Up to 50% off best sellers, plus a free five-piece gift set on orders $125+
This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Dr. Dennis Gross
Alpha Beta Ultra Gentle Daily Peel Wipes
A cult-favorite chemical peel that doesn’t wreck your skin. These gentle wipes brighten, smooth, and seriously deliver.
Giorgio Armani
Aqua Di Gio Eau De Toilette Spray
When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
This Korean skincare brand has won over half of the GQ office, and is slashing up to 20% off sitewide. Start with the Purifying Clay Cleanser—one of our all-time favorite face washes—then dive into the rest while the discount is generous.
Cardon
Anti-Aging Skincare Set
An all-in-one anti-aging kit from that keeps your routine tight and effective: a dark-circle–fighting eye rescue, a purifying clay cleanser, a daily SPF-moisturizer combo, and a hydrating gel moisturizer. Four products, zero guesswork.
Cardon
Hair + Bath Body Set
A streamlined hair-and-body upgrade in one set: a thickening shampoo, a strengthening conditioner, and a refreshing body wash.
The pro-grade beauty hub stocking everything from SPF to serums—is taking up to 30% off a huge swath of products, including plenty of winners from our Grooming Awards. If you’ve been meaning to refill your routine with editor-approved heavy hitters, now’s the time.
EltaMD
UV Clear SPF 46 Broad-Spectrum Duo
A derm-favorite sunscreen duo that mixes mineral and chemical filters for strong protection—and blends seamlessly on darker skin tones with zero white cast.
Vacation
Super Spritz SPF 50
An ’80s-cool SPF 50 spray that goes on clear, smells subtly of banana and coconut, and packs skin-loving ingredients like caffeine, aloe, and green tea.
One of the OGs of the men’s grooming game, Kiehl’s doesn’t go on sale often, so when it does, we stock up for the year. Right now, you can snag up to 50% off best sellers, plus a free five-piece gift set on orders $125+.
Kiehl’s
Facial Fuel
Facial Fuel gives your skin an instant wake-up call with invigorating citrus extracts and caffeine—basically a shot of espresso for your face. A quick, energizing boost whether you’re kicking off the day or washing away it’s many stressors.
Kiehl’s
Creme de Corps Refillable Body Lotion with Cocoa Butter
A whip-like, ultra-cushiony cream that instantly soothes dry skin with cocoa butter and sesame oil. It’s calming, decadent, and absolutely worth buying in the biggest bottle your hands can hold.
Nordstrom’s designer fashion section might be stacked, but its grooming aisles are just as dialed. We’re talking cleansers, fragrances, and hair styling staples that’ll upgrade your dopp kit in a jiff.
HigherDose
Red Light Face Mask
A cordless LED mask that tackles acne and wrinkles while letting you live your life. HigherDose adds gentle heat to boost skin repair, delivering hands-free, time-efficient skincare.
Maison Margiela
Replica Jazz Club Eau de Toilette Fragrance
One spritz of Jazz Club and you’re basically there—dim lights, warm woods, the whole vibe minus the secondhand smoke. A transportive scent that nails the mood without the cover charge.
Omnilux
Wait, you haven’t gotten a red-light therapy device yet? Now’s your chance to hop aboard the scientifically backed beauty bandwagon for less with $75 off one of our favorite LED face masks in the game.
Omnilux
Clear
Omnilux Clear is one of the best LED masks we’ve tested—lightweight, comfy, and freakishly effective at calming breakouts and redness. If you’ve been LED-curious, Cyber Week’s your moment.
Omnilux
Omnilux Men
Fellas, if you’re already skin care-maxing, the next step is to take things up a notch with red and near-infrared light therapy.
Amazon: Up to 45% off thousands of gadgets, tech products, and more
Best Buy: Up to 50% off TVs, headphones, and other gift-worthy tech
B+H: Various photography and videography equipment is marked down to help you save hundreds
Dell: Up to $750 off PCs, laptops, and tech accessories
Microsoft: Up to 50% off gaming consoles, tablets, and computers
Sonos: Up to 30% off the brand’s beloved WiFi-connected speakers
Amazon remains one of the best places on the internet to score the tech you actually want—Apple gear, your next pair of noise-canceling headphones, smart-home upgrades, all of it. With Black Friday in full swing, the discounts are deep and wide.
Apple
AirPods 4 Wireless Earbuds
Fresh off the assembly line, the newest AirPods come with and without noise-cancellation. If you want to grab them on sale, you’ll have to live without ANC. Still, they’re sweat and water-resistant, have a new Apple H2 chip, and run for 30 hours before zonking out.
Apple
AirPods Max
The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
iPad Air (11-inch, M3, 2025)
The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.
Hatch
Restore 3 Sunrise Alarm Clock
Waking up to an iPhone alarm is not the best way to start the day. Instead, wake up to an alarm that’s actually made to support your circadian rhythm.
Shark
CryoGlow LED Face Mask
An LED face mask is a luxurious way to get an at-home glow, and Shark’s is one of our favorites. It helps to fight acne and fine lines, and it can help depuff around the eyes for those long nights.
Beats
Pill
Dominate the park hang or beach day with this high-powered, high-quality portable speaker from Beats.
Bose
Ultra Open Bluetooth Earbuds
For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.
Amazon
Kindle Paperwhite (16B)
The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.
Amazon
Echo Dot
The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.
Sony
PlayStation 5 Slim Console Disc Edition
If you still love snagging physical games (or scoring deals on used ones), the PS5 disc console is the move. Same next-gen power, plus the freedom to pop in any disc you want.
Nex
Playground Active Play System
A cute cube with big energy. The game library’s still growing, but for wholesome family fun, it delivers. Full-body play, no goofy wearables, no controllers. Just smart camera magic and a tidy little privacy shutter to boot.
Ultimate Ears
Wonderboom 4
The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.
JBL
Go 3 Portable Mini Bluetooth Speaker
The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.
Still lugging around a portable speaker to each room of your house? End such madness and get up to 30% off the brand’s beloved WiFi-connected speakers for fully immersive listening.
Sonos
Ace
The Sonos Ace Headphones have 30 hours of battery life with ANC activated, and they’re now deeply discounted for Cyber Week. They’re perfect for watching movies because they can wirelessly connect to your Sonos soundbars, and you’ll also appreciate the finest little details in your music.
Sonos
Arc Ultra
The power of the Arc Ultra really becomes apparent when you’re watch Jurassic Park and it sounds like a T-Rex is about five feet in front of you. The Arc is a premium home theater soundbar that generates directional sound that really feels like it’s moving around you.
Ah, Walmart. You’re there for us when we need to stock up on pretty much everything under the sun for less—and right now, majorly discounted tech deals are no exception.
Nanonleaf
Nanoleaf Blocks Combo S Smarter Kit
Is your gaming setup chopped and also unc? Take things to the next level with these modular light panels that let you display all your gaming accessories or collectibles with style.
Dreamegg
Sunrise Alarm Clock & Sound Machine
Undo the six iPhone alarms you set for the morning and wake up to this gentle sunrise clock instead. Your sig O will thank you.
Best Buy
There’s probably no other store that gets hyped up as much as Best Buy on the year’s biggest shopping holiday. You can get up to 50% off TVs, headphones, and other gift-worthy tech from the mega-retailer right now—without having to queue up day-of.
HP
OmniBook X Flip 2-in-1 Touch-Screen Laptop
Wait—you’re still using the physical keys of your laptop? Step into the modern era with this majorly discounted computer.
TCL
55″ Class F35-Series 4K UHD HDR LED Smart Fire TV
If you’ve been waiting for a sign to upgrade your screen, this 55-inch 4K LED is it.
Bowflex: One of the most popular brands in home gym equipment has savings up to $600 off
Centr: All gym equipment, big or small, is up to 20% off
Goruck: For a discounted rucking bag, check out the brand’s End of Year sale
Hydrow: The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle
Life Fitness: You know the brand, and for Black Friday you can take up to 20% new gym equipment from treadmills to cable machines
NordicTrack: Take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200
Sunny Health: Take up to 65% off a new piece of at-home gym equipment
TRX: Discover the lure of TRX by getting 30% off your next purchase
One of the most popular brands in home gym equipment—and makers of some of our favorite adjustable dumbbells and kettlebells—has savings up to $600 off their top-tier gear.
BowFlex
SelectTech 552 Adjustable Dumbbells
Tight on space but hungry for gains? BowFlex’s SelectTech 552s pack 15 weights into one dial-adjustable set (5 to 52.5 lbs). Efficient, beginner-friendly, and a total home-gym upgrade—even if a bit bulky at first.
BowFlex
Treadmill 10
If your training feels flat, the Bowflex Treadmill 10 brings it back to life. A 15% incline, 5% decline, and a solid 10″ touchscreen deliver outdoor-like runs and on-demand classes. It’s heavy but folds up easily. You’re strong. You can handle it.
Goruck
Rucking is the biggest trend in functional fitness right now, and for a discounted rucking bag, check out the industry standard brand’s End of Year sale and strap up for a long one.
Goruck
Gym Bag – Cordura
Looking for a sturdy, no-nonsense gym bag? This is the way.
Goruck
Rucker 4.0
This is the flagship classic for rucking from the brand that started it all. We’ve review this sucker and love it.
If you’ve been dragging your feet on copping a new pair of running shoes, the Hoka Black Friday sale is your sign to upgrade.
Hoka
Bondi 9
With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.
Hoka
Tor Summit
Hoka’s homage to a classic hiking silhouette is exactly what you expect from the brand that brought us thick-soled running shoes focused on comfort.
Hydrow
The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle. These rowing machines don’t just work, they look great in your home gym, too.
Hydrow
Hydrow Pro
This luxury rowing machine is almost $500 cheaper now than it was during the official Prime Day in July. A long-time GQ Recommends recommendation, it has an ultra-modern design that’s downright futuristic.
Hydrow
Wave Rowing Machine
With an HD touchscreen and high-quality speaker system, this advanced rower is all you need to get a good sweat in—and a big back.
Lululemon
Despite its athleisure rep, Lululemon makes legitimately great workout gear. The Metal Vent Tech Long-Sleeve is a standout, and if you end up grabbing a post-sweat beer, hey you’ll look half-decent.
Lululemon
Metal Vent Tech Short-Sleeve Shirt
With minimal seams to help stop chafing, this techy tee is perfect for all kinds of workouts.
Lululemon
ABC Jogger WovenAir
For lounging on the couch or running out to the deli, a good pair of joggers is a cold-weather must.
Nike
No Black Friday workout gear haul is complete without a little Nike in the mix. The Swoosh is slashing prices across running gear, training staples, and all the Dri-FIT essentials that keep you dry when the session gets intense.
Nike
Gato Sneakers
Low-profile indoor soccer sneakers are, in fact, a whole-ass category, and the Gatos are one of the coolest, less-saturated styles you can find.
Nike
Cosmic Peaks Storm-FIT ADV Running Jacket
Somehow, Nike figured out a way to make a hi-vis green that’s both muted and max-volume at the exact same time.
When it comes to cardio equipment, NordicTrack is the name of the game. Right now, you can take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200.
NordicTrack
Commercial X22i Treadmill
The NordicTrack Commercial X22i is in a league of its own with a jaw-dropping 40% incline and 6% decline, making it perfect for serious trainers who want to push their limits. Add in unique features like the “Sled Push” and an impressively powerful fan, and you’ve got a beast of a machine that makes every workout feel like a challenge.
NordicTrack
T Series 6.55
We tested the NordicTrack T Series 6.5S and loved it for its sturdy build, smooth motor, and easy fold-up frame. It’s a step up from the T 5, with more incline options and better cushioning—great for walkers and light runners looking to level up.
Reigning Champ is taking up to 50% off, making its Canadian-made staples an even easier add to your rotation. The brand’s legendary French terry and dialed performance details make everything from hoodies to sweatpants built for year-round wear, whether you’re posted up on the couch or knocking out a quick workout.
Reigning Champ
Lightweight Cordura Standard Training Long Sleeve
Going for the “on you way to the gym” look when you’re really just “on your way to the deli?” If so, this is the move.
Reigning Champ
4-Way Stretch Nylon Standard Training Short 7″
Stretchy training shorts feel as good on the track as they do during a leisurely Sunday morning bagel run.
Ten Thousand is taking 30% off sitewide, making now a prime time to upgrade your workout kit. The featherlight Distance tees are built to vanish, and the Interval Shorts (our pick for the best workout shorts), deliver the perfect mix of mobility and no-fuss performance.
Ten Thousand
Interval Shirt
This techie tee is perfect for runs, yoga, lifting, and any HIIT workout you can think of.
Ten Thousand
Foundation Short
Whether you’re hitting the gym or hitting the couch, these shorts are built for anything.
Home gym nerds know Titan is one of the best bang-for-your-buck retailers in the industry, and they’re constantly coming up with new and innovative ways to get you stronger, for less. You can save hundreds right now, so act fast.
Titan
Safety Squat Olympic Bar
Safety squat bars (SSBs) are great for a lot more than just SSB squatting, though they’re great for those, too. Good mornings, split squats, Hatfield squats, front squats, zerchers, lunges, JM presses—the list goes on.
Titan
Leverage Squat Machine
One of our editors has this machine and uses it all the time. “It’s a love-hate relationship,” he says. “On the one hand, it has a small footprint, absolutely thrashes my quads, and gives me a great pump. On the other hand, it’s not benching.”
Boston-based Tracksmith is taking 20% off sitewide, bringing its Chariots-of-Fire aesthetics and marathon-ready performance to a much friendlier price. The singlet gets all the glory, but truthfully, you can’t miss with anything they make.
Tracksmith
Harrier Long Sleeve
The Strava domination doesn’t stop just because the weather cools down—that just means it’s time to switch to long sleeves.
Tracksmith
Session Shorts
You’re running for a reason, right? Let those legs get some air with these sleek five-inchers.
Therabody is taking up to 35% off, and the lineup goes way beyond massage guns now. Compression boots, skincare devices, and other recovery tech all promise to help you bounce back faster and with less downtime.
Therabody
Theragun Prime (G6)
Therabody
JetBoots PRO Plus
Home & Kitchen Deals
If you’re looking to upgrade our sleep set up, hit our best Black Friday mattress deal guide. The rest of the best home and kitchen deals are immediately below.
Sitewide Black Friday Home & Kitchen Deals
Amazon: Up to 45% off home and kitchen deals across the ’Zon
Brooklinen: 25% off sitewide on everyone’s favorite DTC bedding brand
Burrow: 40% off modular, apartment-friendly furniture, from its iconic sofas-in-a-box to solid-wood shelving
Coyuchi: 25% off sitewide, with free shipping on everything
Dusen Dusen: 25% off some of the most color-soaked home and kitchen goods around
Cozy Earth: 25% off PJ sets, bedding, and all the ultra-soft staples
Edie Parker: 25% off cheeky smoking accessories and conversation-starting goodies
Faribault Mill: Up to 35% off the heirloom-grade throw blankets your couch actually deserves
Goodee: Up to 65% off ethically made home goods from a retailer that vets every material, maker, and footprint so you can shop for style and substance
Great Jones: Up to 50% off display-worthy cookware
Hay: 25% off covetable, Danish-designed furniture and home goods—from modern hits to fresh reissues of iconic classics
Made In: Up to 30% off professional-grade cookware built to last longer than your current recipe rotation
Material Kitchen: 35% off sitewide on sharp knives and excellent daily-use kitchen tools
Our Place: Up to 35% off the brand’s Instagram-famous cookware staples
Parachute: 25% off some of the most comfortable and dependable bedding in the game
Target: Up to 40% off a grab bag of home essentials and kitchen must-haves
Its small appliance heaven at Amazon, with markdowns on everything from air fryers and espresso machines to robot vacuums. It’s also a great opportunity to refresh your bed and bath basics.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Dyson
V11 Origin Cordless Vacuum
The Dyson V11 Origin is like the V8’s overachieving older sibling—more suction, smarter sensors, and a battery that goes the distance. It automatically adjusts power based on the floor, so you don’t have to think. If you’ve got pets, kids, or both, it’s made to keep up.
Sheets looking a little raggedy? No worries—right now, you can snag 25% off sitewide on everyone’s favorite DTC bedding brand. Comfy, crisp sheets, here we come.
Brooklinen
Super-Plush Robe
This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.
Brooklinen
Super-Plush Turkish Cotton Bath Towel Bundle
Having ultra-soft towels is a luxury usually reserved for fancy hotels. Now, you can bring that 5-star experience home for less.
Coyuchi is taking 25% off sitewide (plus free shipping), which is basically an invitation to upgrade your entire home. We like pretty much everything they make, from the sheets to its legitimately great mattresses.
Coyuchi
Tahoe Wool Blanket
This is an ultra-soft throw blanket that manages to keep you warm all throughout winter. You can leave it on your bed or drag it all around your house like your Linus Van Pelt from the Peanuts.
Coyuchi
Cloud Brushed Organic Flannel Sheet Set
This one is for all the cold sleepers out there. It’s a hefty organic flannel sheet set that should keep you warm during the most frigid months of the year.
Cozy Earth
It’s cozy season, people, and Cozy Earth understood the assignment with 25% off sitewide. Its down-alternative comforter, a winner in our 2025 Sleep Awards, is the kind of bedding that can turn your bedroom into a five-star setup.
Cozy Earth
Bamboo Coverlet
If you’re trying to feel cozy but still stay adequately cool in a room that manages to reach uncomfortable temperatures, this is the cover set for you.
Cozy Earth
Down Alternative Comforter
This is lofty, plush and filled with premium insulation. You’ll be cozy and most importantly you’ll be warm.
Dusen Dusen
Dusen Dusen is serving up 25% off its entire technicolor universe. We’re talking statement bath towels and bathrobes, and all the mood-boosting home goods that put others to shame.
Dusen Dusen
Terry Stripe Slippers
Keep your little piggies cozy throughout the holidays with these bright terry cloth stripe slippers from the funky folks over at Dusen Dusen.
Dusen Dusen
Juniper Stripe Bathrobe
This is like the classic Tony Soprano terry cloth robe except someone throw on some loud Dr. Seuss level stripes, and we kind of love it.
For anyone who’s ever fallen down a Bon Appétit YouTube hole, Great Jones’ up-to-50%-off cookware is the upgrade your kitchen’s been hinting at. And if the loud colors feel like too much, they make incredible gifts.
Great Jones
Holy Sheet
Sure, you could buy a normal sheet pan, but where’s the fun in that?
Great Jones
The Dutchess
The Dutchess’ punchy colors do as much heavy lifting as its stellar heat retention. A Cyber Week score that’ll earn permanent stovetop residency.
If “Yes, chef” is slipping into your everyday vocabulary, consider this your cue: the carbon steel griddle and the full lineup of stainless steel-clad cookware are up to 30% off.
Made In
Stainless Clad Stock Pot
Made In’s stock pot shows the brand at its best—precision-built, ultra-durable, and designed to heat evenly no matter what you’re cooking. Pots are their strong suit, and this one proves it.
Made In
Carbon Steel Griddle
This griddle heats like cast iron but moves like a chef’s pan. Ideal for the home cook who wants pro-level sears without the heft.
Material Kitchen
A dull blade is a dangerous blade, which is why you should pop on over to Material Kitchen for 35% off sitewide on sharp knives and excellent daily-use kitchen tools.
Material
The Knives + Stand
This simple set allows you to store your Japanese stainless steel blades. There’s also a magnetic body so you can easily pop them onto the wooden stand.
Material
The Table Knives
There’s nothing worse than struggling to cut through a perfectly cooked steak during a dinner party. Save yourself from scraping your plate with a butter knife and pick up this knife set.
Parachute
Do we all want Parachute Bedding? Yes. Can we all afford Parachute bedding? Not usually. But right now, you can snag 25% off some of the most comfortable and dependable spreads in the game.
Parachute
Linen Sheet Set
This scratchy-soft linen set is perfect for cosplaying as people who live in an Amalfi Coast villa.
Parachute
Sateen Duvet Cover Set
Love fancy hotel bedspreads? Sateen is the move. Snag it right now for less.
Luggage Deals
If you’re looking for more, this time of year is hands-down the best moment to invest in luggage—our full Black Friday luggage guide rounds up every suitcase and carry-on deal worth grabbing.
Away: 25% off sitewide on the sleek, hard-wearing suitcases you see in every airport lounge
Aer: 30% off sitewide on some of the best technical bags around
Calpak: 20% off sitewide on sleek, travel-ready luggage and accessories
Carl Friedrik: 30% off polished, hard-wearing luggage and leather travel gear built for the long haul
Monos: 25% off sitewide on minimalist, durable luggage that always looks first-class
Amazon
A little predictable, but you’d be crazy not to scope the virtual shelves of Amazon to snag some luggage during the biggest sale event of the year.
Samsonite
Freeform Hardside Expandable Spinners, 2-Piece Set
The #1 best-selling suitcase on Amazon gets a Prime Day discount that makes it even more attractive. This deal is all about the power of two: You’ll get two durable spinners with your purchase, with smooth-gliding double spinner wheels on each, priced at $220.
Herschel
Novel Duffle Bag
The Herschel Novel Duffel is simple, good-looking, and sized just right for a quick getaway. It’s got plenty of room for a long weekend’s worth of clothes, plus a separate shoe compartment to keep things tidy. Clean lines, classic design, and built to hold up trip after trip.
Away
Away is taking 25% off sitewide, which only happens around this time of year. While the brand now offers soft shell cases and even rolling bags, they’re most well-known for their durable, minimalist hardside luggage that can withstand scratches and wear.
Away
The Bigger Carry-On
For chronic overpackers, the Bigger Carry-On adds extra room while still fitting in most overhead bins. Same tough shell, compression system, TSA lock, and laundry bag—ideal for 4–7 days. Bonus: it nests neatly inside Away’s larger suitcases.
Away
The Insider Packing Cubes
Keep everything in its place with Away’s Insider Packing Cubes. Available in a range of colors, these cubes compress your clothes and help you stay organized on the go. Whether you’re a notorious over-packer or just want a more organized suitcase, these cubes are the essential sidekick for efficient travel.
Calpak is taking 20% off sitewide. The brand is known for streamlined, clean designs across its luggage, smaller bags, toiletry kits, and travel cases—all built on carbon steel bearing wheels that won’t quit no matter how much pressure you put on them.
Calpak
Luka Soft-Sided Carry-On Luggage
A lightweight, soft-shell spinner built for frequent travel, the Luka suitcase glides effortlessly on 360-degree wheels and packs smart with two front pockets, including a padded sleeve for 17-inch laptops.
Calpak
Terra Hanging Toiletry Bag
A tough, water-resistant ripstop toiletry bag loaded with smart organization—mesh pockets, elastic loops (no soggy toothbrushes), and a collapsible hook for easy hanging. Compact, durable, and road-trip ready.
Between cameos in Succession and The White Lotus, Carl Friedrik has basically become the prestige-TV luggage of choice—and right now it’s 30% off sitewide. The London-based brand turns out beautiful, polished baggage that feels just as at home in first class as it does in premium economy, no matter where you’re seated.
Carl Friedrik
The Carry-On X
An iF Design Award–winning suitcase with a smart integrated front pocket for quick-access essentials and a little extra packing space. Sleek, thoughtful, and built for smoother travel.
Carl Friedrik
Palissy Weekend
A gentleman needs a high-quality leather weekender bag—especially when it’s this marked down.
Filson is taking 25% off sitewide, including its legendary tin cloth outerwear and the duffels that are every bit as iconic. If you’ve been meaning to invest in gear that’ll outlast your next decade of travel, now’s a good time.
Filson
Journeyman Backpack
Filson’s Journeyman is “heavy-duty” without the hulking, shield-like energy. Its famed oil-finished Tin Cloth and industrial-strength twill keep your gear bone-dry, while moleskin-lined straps make it surprisingly comfy.
Filson
Medium Rugged Twill Duffle Bag
A made-in-America twill duffle built like a tank—Filson’s medium carryall is tough, timeless, and absolutely the kind of bag that’ll last a lifetime (and then some).
Monos makes beautiful, sleek luggage that stays reasonably priced thanks to its direct-to-consumer model. We’re big fans of the carry-on, and brand’s carry-all duffel bag is on our favorite duffels.
Monos
Carry-On
Monos is the low-key counterpart to Away, offering nearly identical features—compression panel, laundry bag, smooth spinner wheels—without the Instagram baggage. It’s cheaper, durable, and way easier to spot at the luggage carousel.
Monos
Carry-All Duffel
Monos proves vegan leather can go premium. This duffel looks sharp, wears well, and packs smart with a 14-inch laptop sleeve, water bottle holder, and slim magnetic pockets for quick-grab essentials.
Peak Design
The makers of some of our favorite totes and duffels in the game, the good folks over at Peak Design are running a Black Friday sale with up to 30% off top picks.
Peak Design
Travel Duffel
This hard-wearing duffel is perfect for the overpacker who just can’t get themself to cop a carry-on.
Peak Design
Everyday Tote
Looking for your next everyday bag for commuting, farmers market trips, and more? This is it.
Cyber Week FAQ
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
Are deals better on Black Friday or Cyber Monday?
Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.