120 Absurdly Good Black Friday Deals Worth Your Attention

120 Absurdly Good Black Friday Deals Worth Your Attention


Black Friday has officially landed, and the GQ crew has spent the week digging through approximately every corner of the internet to bring you the deals we’re betting will hit the spot.

And to make the hunt even easier this year, we’re plotting out the full lay of the land: a comprehensive rundown of every sale that matters across the web—organized by category, then by the biggest sitewide blowouts, and finally capped by a tight roster of our favorite retailers running can’t-miss deals.

Whether you’re angling for a PS5, a fresh pair of AirPods, a hero topcoat, or any other upgrade destined to fuel big fits in 2026, we’ve got you covered. And if you’re here strictly for sartorial steals, don’t miss our full guide to the best Black Friday clothing deals.

The GQ Black Friday Deals Hit List

The Weather-Defying Jacket

Barbour Ashby Waxed Cotton Jacket

See the deal

The Need-for-Speed Watch

Timex Q Timex 1972 World Time watch

Seel the deal

The Rugged-as-Hell Duffle

Filson Medium Rugged Twill Duffle Bag

See the deal

The Lowest-Price Ever AirPods

Apple AirPods 4 with Active Noise Cancellation

See the deal

The Do-It-All Trimmer

Philips Norelco Multigroom Series 9000 (21-Piece Grooming Kit)

See the deal

Fashion Deals

For more, head on over to our full guide of the best Black Friday menswear deals, or dive into our giant list of sitewide sales immediately below.

Sitewide Black Friday Fashion Sales

  • Abercrombie & Fitch: Up to 50% off basically everything, including the shockingly good denim
  • Adidas: Up to 60% off sneakers, sweats, and training gear from the three stripes
  • Alex Crane: Up to 30% off breezy staples and linen-heavy essentials
  • Amazon: Up to 60% off wardrobe staples and basics
  • A.P.C.: Up to 50% off on still the best entry point into the selvedge denim
  • Banana Republic: Up to 40% off full-priced styles, cashmere very much included
  • Bespoke Post: Up to 60% off heritage wares, smart gear, and little upgrades
  • Blue In Green: 25% off sitewide on denim and menswear grails you almost never see marked down
  • Bombas: 25% off everything, including socks of all sorts to fully restock your drawer
  • Canoe Club: 30% off with code BLACKFRIDAY2025 from Colorado’s finest purveyors of dialed-in menswear
  • Corridor: Up to 30% off the NYC’s labels naturaly dyed, texture-happy staples
  • Everlane: Up to 50% off low-key basics that make getting dressed stupid easy
  • Filson: Up to 25% off heavy-duty gear and heritage staples built to last
  • Huckberry: Up to 40% off rugged menswear, outdoor gear, and legitimately great homewares
  • J.Crew: Up to 40% off cold-weather staples, plus an extra 60% off sale styles
  • J. Press: 25% off sitewide on preppy staples straight from the Ivy playbook
  • Haven: 30% off seasonal collections from one of the most reliably dialed-in menswear shops around
  • Levi’s: 50% off plus free shipping on all manner of denim, from staple 501s to fresh new silhouttes
  • L.L. Bean: 15% off your entire purchase on classic, outdoor-ready staples built for New England weather
  • Madewell: Get 40% off your entire purchase with the code LETSGO
  • Miansai: 20% off sitewide on affordable jewelry with code BLACK2025
  • Mr Porter: Up to 60% off on designer grails and literally thousands of royally good threads
  • Nike: Up to 50% off sneakers, sweats, and training gear
  • Nordstrom: Up to 50% off fresh markdowns across the board, including designer clearance
  • Ralph Lauren: Up to 30% off on iconic pony-emblazoned everything
  • REI: Up to 30% off trail-ready gear, cozy layers, and legacy outdoor brands
  • Reigning Champ: Up to 50% off the most legendary sweats in the game
  • Skims: 30% off across the board, including our favorite everyday underwear
  • SSENSE: Up to 50% off in what’s arguably the biggest blowout of the year on thousands of labels, from independents to the luxury heavy hitters
  • Studio Nicholson: Get 20% off a curated selection of current-season essentials
  • Timex: Get 30% off the dependable, everyday watches we always recommend
  • Todd Snyder: Get 30% off with the code BLACKFRIDAY
  • Sunspel: Up to 30% off some of the best knits in the game
  • Uniqlo: The “Thank You Event” is on, with deals on already-affordable fleece staples and other core basics

Abercrombie’s sitewide sale drops a whole lot of moose on the Thanksgiving menu. The proverbial Moose’s Cyber Week event is literally one of the best we’ve encountered, thanks to a healthy 30% off approximately everything it’s famous for, from baggy jeans to boxy tees to the rejuvenated prep staples that first put it on the map.

Abercrombie & Fitch

Fireman Clasp Workwear Jacket

The fireman clasp trend is as hot as ever and few are as good as this one, especially for the price.

Abercrombie & Fitch

Relaxed Straight Jean

Abercrombie’s denim is a pleasant surprise: heavyweight, cleanly constructed, and tastefully distressed. Easily one of the brand’s sleeper hits—and way better than you might expect.

Amazon

Amazon is an undeniable powerhouse, but it’s definitely a headache to browse as far as fashion is concerned. That said, you can always rely on the Everything Store for basics like T-shirts, underwear, and socks.

Calvin Klein

Cotton Classics 5-Pack Boxer Brief

For years, Calvin Klein’s genre-defying boxers have been our pick for the best underwear for men. They’re also underwear you should never, ever pay full price for. Big sales are absolutely the best time to pick some up.

Russell Athletic

Dri-Power Fleece Pullover Hoodie

The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.

We’re pretty sure Banana Republic’s Cyber Week sale is conspiring with your closet. How else to explain the sheer glut of fall-ready menswear on offer right now, including deceptively luxurious tailoring, corduroys that make your khakis quake, and a single, solitary pair of loafers at a price that belies the quality involved? All that and more is 40% off right now (which, again, feels like a conspiracy, but couldn’t be more real).

Banana Republic

Cashmere Crew-Neck Sweater

Any sale that includes cashmere automatically means you should throw said cashmere in your cart expeditiously.

Banana Republic

Signature Italian Hopsack Suit Pant

This Italian hopsack suit pant is the pant you’ll want on standby for every holiday party on your calendar.

Looking to stock up on the type of heirloom-grade heritage gear your grandkids will inevitably pilfer from your closet? You’re in luck—Filson’s Cyber Week sale includes a whole lot of it, from rugged flannel shirts to just-as-rugged waxed canvas jackets. Discounts vary depending on what you’re eyeing, but expect at least 25% off the majority of what the brand does best.

Filson

Lined Tin Cloth Cruiser Jacket

A rugged icon through and through, this lined Tin Cloth Cruiser is built from Filson’s legendary waxed canvas and modeled after the brand’s 1914-patented design.

Filson

The Rangeland Flannel Shirt

Super soft, not too structured and done in an easy-wearing green, this is the sort of flannel you find yourself wearing multiple times a week without even intending to do so.

Your favorite outdoorsman’s favorite outdoors retailer isn’t shy about taking it online—especially when savings this daredevilish are involved. For the entirety of the week, Huckberry’s assortment of hardy menswear, accessories, and cold-weather gear is cheaper than it’ll be any other time of year. Get in, cash out, and then chuck your phone into the closest ravine until the holiday is over.

Randy’s Garments

Utility Cotton Ripstop Cargo Pant

The sort of white pants that become exponentially better the more trashed and thrashed they get.

Jacques Solovière

Mark Zip Boot

One of the best in the entire sid-zip genre have the potential to solve multiple boot-related quandries with a single order confirmation number.

J.Crew and sale season go together like PB&J. The stalwart one-stop-shop reliably discounts a heckuva lot of inventory in the lead up to the holidays, but even by its own standards, its current Cyber Week promotion exceeds expectations and then some. Where else, pray tell, are you going to find a brolic waxed canvas jacket vying for browser space with kitten-soft flannel shirts and non-corny holiday sweaters—all of ‘em 40% off?

J.Crew

Duffle Coat In Wool

Is this the winter that the duffle coat finally makes a comeback? Paddington certainly thinks so.

J.Crew

Lambswool Rugby Sweater

We would never play rugby in such a gorgeous sweater. But if these were the team uniforms, we’d have to show up for tryouts at least.

The first name in denim would like to formally rechristen this wackadoodle sales event Blue Friday—and its corresponding Cyber Week bargains make a strong case in its favor. We’re talking discounts of up to 50% off on hard-wearing jackets, womb-like sweaters, and—oh, right—so many jeans even we struggled with where to start.

Levi’s

Oasis Type Ii Trucker Jacket

Definitely Maybe? More like Definitely Definitely.

Levi’s

555 Relaxed Straight Jeans

Vanilla-bean jeans like this are proof that wearing white is even sweeter in the winter.

If it’s been a minute since you’ve checked in on Madewell, the latest beneficiary of the grand mall-brand renaissance, now’s a great time to rectify that mistake. The born-again jeans specialist is slinging a lot more than just denim—superlative suiting, top-notch topcoats, torso-swaddling sweaters—for 40% less than it’d usually cost you.

Madewell

Raglan-Sleeve Trench Coat in Italian Twill

A trench coat makes every outfit look about 30% better. But you want to make sure you look more like Alain Delon and less like Inspector Gadget, this particular coat is, thankfully, more of the former than the latter.

Madewell

Pleated Twill Trousers

Of course, Madewell has covered all their bases. If you want something with a bit more room in the thigh and leg, try these pleated twill trousers.

Not all Black Friday sales are created equal. Even fewer of ‘em are as grail-packed as Mr Porter’s, the preferred retailer of deep-pocketed GQ loyalists since the site opened for business over a decade ago. Pockets not feeling too deep at the moment? You’re in luck: from now until who-knows-when, the British e-comm giant is slashing prices by up to 60% on an archive’s worth of bleeding-edge fashion upgrades.

The Elder Statesman

Reef Striped Cashmere and Cotton-Blend Sweater

If you’re going to spend $750 on a sweater, make sure it’s cashmere and amazingly patterned.

The Row

Silas Tapered Pleated Cotton Trousers

More The Row for the low.

Nordstrom kicked off Cyber Week early this year with up to 30% off the retailer’s vast range of menswear, home goods, and no-fuss grooming upgrades. Come to think of it, Nordstrom’s pre-Black Friday sale might be the only one where you’re just as liable to encounter a pinch-me bargain on a Michelin-grade blender as you are a pinch-me-harder discount on Our Legacy jeans. That’s what we call range, people!

Barbour

Ashby Waxed Cotton Jacket

It’s the classic waxed jacket, and it’s the cheapest it’ll be all year. Get it, wear the heck out of it, pass it down to the next generation.

Bode

Club Tipped Embroidered Polo Sweater

Sure this is a sweater, but it’s going to hit hardest if you wear it like a t-shirt and let it get as slinky and louche as possible.

Up to 30% off sitewide feels like a great opportunity to scoop pieces from the designer who reshaped American style and built an aesthetic that still hits just as hard decades later.

Polo Ralph Lauren

Classic Fit Plaid Flannel Workshirt

A vintage-style flannel done right: thick cotton yarns, great plaids, and spot-on colors—exactly the sweet spot that’s hard to find in old ’60s and ’70s shirts. This is where Polo really shines.

Polo Ralph Lauren

Polo Dungaree Fit Canvas Carpenter Pant

Buying beat-up Carhartts off an actual workwear guy is peak cosplay. Just grab a solid pre-distressed pair and call it a day, folks.

Timex

Synchronize your watches, folks: Timex’s Cyber Week sale offers 30% off its entire darn site, from quartz-era bangers to a smattering of whimsical limited-edition collaborations. Even the brand’s cult-favorite Q Timex line makes the cut, a boon for your wrist and your wallet.

Timex

Q Timex 1972 World Time watch

This vintage-inspired world timer is a throwback to the days when the more clocks set to different time zones you had on your wall, the more important you were.

Timex

Q Timex 1972 Time Machine Reissue watch

The case may not be real gold, but the dial is real Tiger’s Eye. Pretty impressive for a sub- $200 watch.

Your group chat’s de facto menswear dad is far from the only designer tossing his topcoat into the Cyber Week fray, but his pre-Black Friday sale remains the one to beat. For a limited time, the magnanimously-minded Iowan is offering up to 30% off an unbeatable array of cold-weather upgrades, including poplin shirts that make your OCBDs tremble and enough knitwear to clothe your entire hometown.

Todd Snyder

Italian Wool-Silk Belted Topcoat

There’s never a bad time to save hundreds of dollars on a belted wool coat. Especially one that belts in a louche, dressing gown way, rather than a twee trench way.

Todd Snyder

Portuguese Flannel Shirt

A killer three-season flannel destined for some serious wear for the foreseeable future.


Grooming Deals

Sitewide Black Friday Grooming Sales

  • Amazon: Up to 60% off a slew of drugstore favorites and daily-use staples
  • Blue Mercury: Up to 30% off with a spend-more-save-more setup starting at 20% off $200+
  • Dermstore: Up to 30% off with code JOY, covering a grip of skincare and grooming heavy hitters
  • Higher Dose: 20% off sitewide on the brand’s cult-loved sauna blankets and red-light recovery tech
  • Kiehl’s: Up to 50% off best sellers, plus a free five-piece gift set on orders $125+
  • Malin + Goetz: 20% off sitewide with code EARLY20
  • Omnilux: Get $75 off one of our favorite LED face masks
  • Sephora: Up to 30% off select beauty favorites
  • Youth to the People: 30% off sitewide on everything from gentle cleansers to rich moisturizers

The internet’s favorite Everything Store is dishing out huge savings on all the grooming products you could ever need, including Philips Norelco’s Multigroom 9000, our perennial favorite beard trimmer. And while you’re at it, don’t sleep on the rest of our favorite Black Friday Amazon deals.

Philips Norelco

Multigroom Series 9000 (21-Piece Grooming Kit)

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

Dr. Dennis Gross

Alpha Beta Ultra Gentle Daily Peel Wipes

A cult-favorite chemical peel that doesn’t wreck your skin. These gentle wipes brighten, smooth, and seriously deliver.

Giorgio Armani

Aqua Di Gio Eau De Toilette Spray

When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.

Calvin Klein

CK One Eau de Toilette

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.

This Korean skincare brand has won over half of the GQ office, and is slashing up to 20% off sitewide. Start with the Purifying Clay Cleanser—one of our all-time favorite face washes—then dive into the rest while the discount is generous.

Cardon

Anti-Aging Skincare Set

An all-in-one anti-aging kit from that keeps your routine tight and effective: a dark-circle–fighting eye rescue, a purifying clay cleanser, a daily SPF-moisturizer combo, and a hydrating gel moisturizer. Four products, zero guesswork.

Cardon

Hair + Bath Body Set

A streamlined hair-and-body upgrade in one set: a thickening shampoo, a strengthening conditioner, and a refreshing body wash.

The pro-grade beauty hub stocking everything from SPF to serums—is taking up to 30% off a huge swath of products, including plenty of winners from our Grooming Awards. If you’ve been meaning to refill your routine with editor-approved heavy hitters, now’s the time.

EltaMD

UV Clear SPF 46 Broad-Spectrum Duo

A derm-favorite sunscreen duo that mixes mineral and chemical filters for strong protection—and blends seamlessly on darker skin tones with zero white cast.

Vacation

Super Spritz SPF 50

An ’80s-cool SPF 50 spray that goes on clear, smells subtly of banana and coconut, and packs skin-loving ingredients like caffeine, aloe, and green tea.

One of the OGs of the men’s grooming game, Kiehl’s doesn’t go on sale often, so when it does, we stock up for the year. Right now, you can snag up to 50% off best sellers, plus a free five-piece gift set on orders $125+.

Kiehl’s

Facial Fuel

Facial Fuel gives your skin an instant wake-up call with invigorating citrus extracts and caffeine—basically a shot of espresso for your face. A quick, energizing boost whether you’re kicking off the day or washing away it’s many stressors.

Kiehl’s

Creme de Corps Refillable Body Lotion with Cocoa Butter

A whip-like, ultra-cushiony cream that instantly soothes dry skin with cocoa butter and sesame oil. It’s calming, decadent, and absolutely worth buying in the biggest bottle your hands can hold.

Nordstrom’s designer fashion section might be stacked, but its grooming aisles are just as dialed. We’re talking cleansers, fragrances, and hair styling staples that’ll upgrade your dopp kit in a jiff.

HigherDose

Red Light Face Mask

A cordless LED mask that tackles acne and wrinkles while letting you live your life. HigherDose adds gentle heat to boost skin repair, delivering hands-free, time-efficient skincare.

Maison Margiela

Replica Jazz Club Eau de Toilette Fragrance

One spritz of Jazz Club and you’re basically there—dim lights, warm woods, the whole vibe minus the secondhand smoke. A transportive scent that nails the mood without the cover charge.

Omnilux

Wait, you haven’t gotten a red-light therapy device yet? Now’s your chance to hop aboard the scientifically backed beauty bandwagon for less with $75 off one of our favorite LED face masks in the game.

Omnilux

Clear

Omnilux Clear is one of the best LED masks we’ve tested—lightweight, comfy, and freakishly effective at calming breakouts and redness. If you’ve been LED-curious, Cyber Week’s your moment.

Omnilux

Omnilux Men

Fellas, if you’re already skin care-maxing, the next step is to take things up a notch with red and near-infrared light therapy.


Tech Deals

For the full download, check out our guide to the best Black Friday tech deals, and don’t miss our dedicated rundown on the best headphone deals.

Sitewide Black Friday Tech Sales

  • Amazon: Up to 45% off thousands of gadgets, tech products, and more
  • Best Buy: Up to 50% off TVs, headphones, and other gift-worthy tech
  • B+H: Various photography and videography equipment is marked down to help you save hundreds
  • Dell: Up to $750 off PCs, laptops, and tech accessories
  • Microsoft: Up to 50% off gaming consoles, tablets, and computers
  • Sonos: Up to 30% off the brand’s beloved WiFi-connected speakers

Amazon remains one of the best places on the internet to score the tech you actually want—Apple gear, your next pair of noise-canceling headphones, smart-home upgrades, all of it. With Black Friday in full swing, the discounts are deep and wide.

Apple

AirPods 4 Wireless Earbuds

Fresh off the assembly line, the newest AirPods come with and without noise-cancellation. If you want to grab them on sale, you’ll have to live without ANC. Still, they’re sweat and water-resistant, have a new Apple H2 chip, and run for 30 hours before zonking out.

Apple

AirPods Max

The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.

Apple

Macbook Air (13-inch, 2025)

This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.

Apple

iPad Air (11-inch, M3, 2025)

The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.

Hatch

Restore 3 Sunrise Alarm Clock

Waking up to an iPhone alarm is not the best way to start the day. Instead, wake up to an alarm that’s actually made to support your circadian rhythm.

Shark

CryoGlow LED Face Mask

An LED face mask is a luxurious way to get an at-home glow, and Shark’s is one of our favorites. It helps to fight acne and fine lines, and it can help depuff around the eyes for those long nights.

Beats

Pill

Dominate the park hang or beach day with this high-powered, high-quality portable speaker from Beats.

Bose

Ultra Open Bluetooth Earbuds

For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.

Amazon

Kindle Paperwhite (16B)

The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.

Amazon

Echo Dot

The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.

Sony

PlayStation 5 Slim Console Disc Edition

If you still love snagging physical games (or scoring deals on used ones), the PS5 disc console is the move. Same next-gen power, plus the freedom to pop in any disc you want.

Nex

Playground Active Play System

A cute cube with big energy. The game library’s still growing, but for wholesome family fun, it delivers. Full-body play, no goofy wearables, no controllers. Just smart camera magic and a tidy little privacy shutter to boot.

Ultimate Ears

Wonderboom 4

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

JBL

Go 3 Portable Mini Bluetooth Speaker

The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.

Still lugging around a portable speaker to each room of your house? End such madness and get up to 30% off the brand’s beloved WiFi-connected speakers for fully immersive listening.

Sonos

Ace

The Sonos Ace Headphones have 30 hours of battery life with ANC activated, and they’re now deeply discounted for Cyber Week. They’re perfect for watching movies because they can wirelessly connect to your Sonos soundbars, and you’ll also appreciate the finest little details in your music.

Sonos

Arc Ultra

The power of the Arc Ultra really becomes apparent when you’re watch Jurassic Park and it sounds like a T-Rex is about five feet in front of you. The Arc is a premium home theater soundbar that generates directional sound that really feels like it’s moving around you.

Ah, Walmart. You’re there for us when we need to stock up on pretty much everything under the sun for less—and right now, majorly discounted tech deals are no exception.

Nanonleaf

Nanoleaf Blocks Combo S Smarter Kit

Is your gaming setup chopped and also unc? Take things to the next level with these modular light panels that let you display all your gaming accessories or collectibles with style.

Dreamegg

Sunrise Alarm Clock & Sound Machine

Undo the six iPhone alarms you set for the morning and wake up to this gentle sunrise clock instead. Your sig O will thank you.

Best Buy

There’s probably no other store that gets hyped up as much as Best Buy on the year’s biggest shopping holiday. You can get up to 50% off TVs, headphones, and other gift-worthy tech from the mega-retailer right now—without having to queue up day-of.

HP

OmniBook X Flip 2-in-1 Touch-Screen Laptop

Wait—you’re still using the physical keys of your laptop? Step into the modern era with this majorly discounted computer.

TCL

55″ Class F35-Series 4K UHD HDR LED Smart Fire TV

If you’ve been waiting for a sign to upgrade your screen, this 55-inch 4K LED is it.


Fitness Deals

For every other worthwhile deal to get you moving, check out our guide on the best Black Friday fitness deals.

Sitewide Black Friday Fitness Deals

  • Bowflex: One of the most popular brands in home gym equipment has savings up to $600 off
  • Centr: All gym equipment, big or small, is up to 20% off
  • Goruck: For a discounted rucking bag, check out the brand’s End of Year sale
  • Hydrow: The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle
  • Life Fitness: You know the brand, and for Black Friday you can take up to 20% new gym equipment from treadmills to cable machines
  • NordicTrack: Take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200
  • Sunny Health: Take up to 65% off a new piece of at-home gym equipment
  • TRX: Discover the lure of TRX by getting 30% off your next purchase

One of the most popular brands in home gym equipment—and makers of some of our favorite adjustable dumbbells and kettlebells—has savings up to $600 off their top-tier gear.

BowFlex

SelectTech 552 Adjustable Dumbbells

Tight on space but hungry for gains? BowFlex’s SelectTech 552s pack 15 weights into one dial-adjustable set (5 to 52.5 lbs). Efficient, beginner-friendly, and a total home-gym upgrade—even if a bit bulky at first.

BowFlex

Treadmill 10

If your training feels flat, the Bowflex Treadmill 10 brings it back to life. A 15% incline, 5% decline, and a solid 10″ touchscreen deliver outdoor-like runs and on-demand classes. It’s heavy but folds up easily. You’re strong. You can handle it.

Goruck

Rucking is the biggest trend in functional fitness right now, and for a discounted rucking bag, check out the industry standard brand’s End of Year sale and strap up for a long one.

Goruck

Gym Bag – Cordura

Looking for a sturdy, no-nonsense gym bag? This is the way.

Goruck

Rucker 4.0

This is the flagship classic for rucking from the brand that started it all. We’ve review this sucker and love it.

If you’ve been dragging your feet on copping a new pair of running shoes, the Hoka Black Friday sale is your sign to upgrade.

Hoka

Bondi 9

With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.

Hoka

Tor Summit

Hoka’s homage to a classic hiking silhouette is exactly what you expect from the brand that brought us thick-soled running shoes focused on comfort.

Hydrow

The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle. These rowing machines don’t just work, they look great in your home gym, too.

Hydrow

Hydrow Pro

This luxury rowing machine is almost $500 cheaper now than it was during the official Prime Day in July. A long-time GQ Recommends recommendation, it has an ultra-modern design that’s downright futuristic.

Hydrow

Wave Rowing Machine

With an HD touchscreen and high-quality speaker system, this advanced rower is all you need to get a good sweat in—and a big back.

Lululemon

Despite its athleisure rep, Lululemon makes legitimately great workout gear. The Metal Vent Tech Long-Sleeve is a standout, and if you end up grabbing a post-sweat beer, hey you’ll look half-decent.

Lululemon

Metal Vent Tech Short-Sleeve Shirt

With minimal seams to help stop chafing, this techy tee is perfect for all kinds of workouts.

Lululemon

ABC Jogger WovenAir

For lounging on the couch or running out to the deli, a good pair of joggers is a cold-weather must.

Nike

No Black Friday workout gear haul is complete without a little Nike in the mix. The Swoosh is slashing prices across running gear, training staples, and all the Dri-FIT essentials that keep you dry when the session gets intense.

Nike

Gato Sneakers

Low-profile indoor soccer sneakers are, in fact, a whole-ass category, and the Gatos are one of the coolest, less-saturated styles you can find.

Nike

Cosmic Peaks Storm-FIT ADV Running Jacket

Somehow, Nike figured out a way to make a hi-vis green that’s both muted and max-volume at the exact same time.

When it comes to cardio equipment, NordicTrack is the name of the game. Right now, you can take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200.

NordicTrack

Commercial X22i Treadmill

The NordicTrack Commercial X22i is in a league of its own with a jaw-dropping 40% incline and 6% decline, making it perfect for serious trainers who want to push their limits. Add in unique features like the “Sled Push” and an impressively powerful fan, and you’ve got a beast of a machine that makes every workout feel like a challenge.

NordicTrack

T Series 6.55

We tested the NordicTrack T Series 6.5S and loved it for its sturdy build, smooth motor, and easy fold-up frame. It’s a step up from the T 5, with more incline options and better cushioning—great for walkers and light runners looking to level up.

Reigning Champ is taking up to 50% off, making its Canadian-made staples an even easier add to your rotation. The brand’s legendary French terry and dialed performance details make everything from hoodies to sweatpants built for year-round wear, whether you’re posted up on the couch or knocking out a quick workout.

Reigning Champ

Lightweight Cordura Standard Training Long Sleeve

Going for the “on you way to the gym” look when you’re really just “on your way to the deli?” If so, this is the move.

Reigning Champ

4-Way Stretch Nylon Standard Training Short 7″

Stretchy training shorts feel as good on the track as they do during a leisurely Sunday morning bagel run.

Ten Thousand is taking 30% off sitewide, making now a prime time to upgrade your workout kit. The featherlight Distance tees are built to vanish, and the Interval Shorts (our pick for the best workout shorts), deliver the perfect mix of mobility and no-fuss performance.

Ten Thousand

Interval Shirt

This techie tee is perfect for runs, yoga, lifting, and any HIIT workout you can think of.

Ten Thousand

Foundation Short

Whether you’re hitting the gym or hitting the couch, these shorts are built for anything.

Home gym nerds know Titan is one of the best bang-for-your-buck retailers in the industry, and they’re constantly coming up with new and innovative ways to get you stronger, for less. You can save hundreds right now, so act fast.

Titan

Safety Squat Olympic Bar

Safety squat bars (SSBs) are great for a lot more than just SSB squatting, though they’re great for those, too. Good mornings, split squats, Hatfield squats, front squats, zerchers, lunges, JM presses—the list goes on.

Titan

Leverage Squat Machine

One of our editors has this machine and uses it all the time. “It’s a love-hate relationship,” he says. “On the one hand, it has a small footprint, absolutely thrashes my quads, and gives me a great pump. On the other hand, it’s not benching.”

Boston-based Tracksmith is taking 20% off sitewide, bringing its Chariots-of-Fire aesthetics and marathon-ready performance to a much friendlier price. The singlet gets all the glory, but truthfully, you can’t miss with anything they make.

Tracksmith

Harrier Long Sleeve

The Strava domination doesn’t stop just because the weather cools down—that just means it’s time to switch to long sleeves.

Tracksmith

Session Shorts

You’re running for a reason, right? Let those legs get some air with these sleek five-inchers.

Therabody is taking up to 35% off, and the lineup goes way beyond massage guns now. Compression boots, skincare devices, and other recovery tech all promise to help you bounce back faster and with less downtime.

Therabody

Theragun Prime (G6)

Therabody

JetBoots PRO Plus

Home & Kitchen Deals

If you’re looking to upgrade our sleep set up, hit our best Black Friday mattress deal guide. The rest of the best home and kitchen deals are immediately below.

Sitewide Black Friday Home & Kitchen Deals

  • Amazon: Up to 45% off home and kitchen deals across the ’Zon
  • Brooklinen: 25% off sitewide on everyone’s favorite DTC bedding brand
  • Burrow: 40% off modular, apartment-friendly furniture, from its iconic sofas-in-a-box to solid-wood shelving
  • Coyuchi: 25% off sitewide, with free shipping on everything
  • Dusen Dusen: 25% off some of the most color-soaked home and kitchen goods around
  • Cozy Earth: 25% off PJ sets, bedding, and all the ultra-soft staples
  • Edie Parker: 25% off cheeky smoking accessories and conversation-starting goodies
  • Faribault Mill: Up to 35% off the heirloom-grade throw blankets your couch actually deserves
  • Goodee: Up to 65% off ethically made home goods from a retailer that vets every material, maker, and footprint so you can shop for style and substance
  • Great Jones: Up to 50% off display-worthy cookware
  • Hay: 25% off covetable, Danish-designed furniture and home goods—from modern hits to fresh reissues of iconic classics
  • Made In: Up to 30% off professional-grade cookware built to last longer than your current recipe rotation
  • Material Kitchen: 35% off sitewide on sharp knives and excellent daily-use kitchen tools
  • Our Place: Up to 35% off the brand’s Instagram-famous cookware staples
  • Parachute: 25% off some of the most comfortable and dependable bedding in the game
  • Target: Up to 40% off a grab bag of home essentials and kitchen must-haves

Its small appliance heaven at Amazon, with markdowns on everything from air fryers and espresso machines to robot vacuums. It’s also a great opportunity to refresh your bed and bath basics.

Bissell

Little Green Machine Carpet Cleaner

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

Dyson

V11 Origin Cordless Vacuum

The Dyson V11 Origin is like the V8’s overachieving older sibling—more suction, smarter sensors, and a battery that goes the distance. It automatically adjusts power based on the floor, so you don’t have to think. If you’ve got pets, kids, or both, it’s made to keep up.

Sheets looking a little raggedy? No worries—right now, you can snag 25% off sitewide on everyone’s favorite DTC bedding brand. Comfy, crisp sheets, here we come.

Brooklinen

Super-Plush Robe

This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.

Brooklinen

Super-Plush Turkish Cotton Bath Towel Bundle

Having ultra-soft towels is a luxury usually reserved for fancy hotels. Now, you can bring that 5-star experience home for less.

Coyuchi is taking 25% off sitewide (plus free shipping), which is basically an invitation to upgrade your entire home. We like pretty much everything they make, from the sheets to its legitimately great mattresses.

Coyuchi

Tahoe Wool Blanket

This is an ultra-soft throw blanket that manages to keep you warm all throughout winter. You can leave it on your bed or drag it all around your house like your Linus Van Pelt from the Peanuts.

Coyuchi

Cloud Brushed Organic Flannel Sheet Set

This one is for all the cold sleepers out there. It’s a hefty organic flannel sheet set that should keep you warm during the most frigid months of the year.

Cozy Earth

It’s cozy season, people, and Cozy Earth understood the assignment with 25% off sitewide. Its down-alternative comforter, a winner in our 2025 Sleep Awards, is the kind of bedding that can turn your bedroom into a five-star setup.

Cozy Earth

Bamboo Coverlet

If you’re trying to feel cozy but still stay adequately cool in a room that manages to reach uncomfortable temperatures, this is the cover set for you.

Cozy Earth

Down Alternative Comforter

This is lofty, plush and filled with premium insulation. You’ll be cozy and most importantly you’ll be warm.

Dusen Dusen

Dusen Dusen is serving up 25% off its entire technicolor universe. We’re talking statement bath towels and bathrobes, and all the mood-boosting home goods that put others to shame.

Dusen Dusen

Terry Stripe Slippers

Keep your little piggies cozy throughout the holidays with these bright terry cloth stripe slippers from the funky folks over at Dusen Dusen.

Dusen Dusen

Juniper Stripe Bathrobe

This is like the classic Tony Soprano terry cloth robe except someone throw on some loud Dr. Seuss level stripes, and we kind of love it.

For anyone who’s ever fallen down a Bon Appétit YouTube hole, Great Jones’ up-to-50%-off cookware is the upgrade your kitchen’s been hinting at. And if the loud colors feel like too much, they make incredible gifts.

Great Jones

Holy Sheet

Sure, you could buy a normal sheet pan, but where’s the fun in that?

Great Jones

The Dutchess

The Dutchess’ punchy colors do as much heavy lifting as its stellar heat retention. A Cyber Week score that’ll earn permanent stovetop residency.

If “Yes, chef” is slipping into your everyday vocabulary, consider this your cue: the carbon steel griddle and the full lineup of stainless steel-clad cookware are up to 30% off.

Made In

Stainless Clad Stock Pot

Made In’s stock pot shows the brand at its best—precision-built, ultra-durable, and designed to heat evenly no matter what you’re cooking. Pots are their strong suit, and this one proves it.

Made In

Carbon Steel Griddle

This griddle heats like cast iron but moves like a chef’s pan. Ideal for the home cook who wants pro-level sears without the heft.

Material Kitchen

A dull blade is a dangerous blade, which is why you should pop on over to Material Kitchen for 35% off sitewide on sharp knives and excellent daily-use kitchen tools.

Material

The Knives + Stand

This simple set allows you to store your Japanese stainless steel blades. There’s also a magnetic body so you can easily pop them onto the wooden stand.

Material

The Table Knives

There’s nothing worse than struggling to cut through a perfectly cooked steak during a dinner party. Save yourself from scraping your plate with a butter knife and pick up this knife set.

Parachute

Do we all want Parachute Bedding? Yes. Can we all afford Parachute bedding? Not usually. But right now, you can snag 25% off some of the most comfortable and dependable spreads in the game.

Parachute

Linen Sheet Set

This scratchy-soft linen set is perfect for cosplaying as people who live in an Amalfi Coast villa.

Parachute

Sateen Duvet Cover Set

Love fancy hotel bedspreads? Sateen is the move. Snag it right now for less.


Luggage Deals

If you’re looking for more, this time of year is hands-down the best moment to invest in luggage—our full Black Friday luggage guide rounds up every suitcase and carry-on deal worth grabbing.

  • Away: 25% off sitewide on the sleek, hard-wearing suitcases you see in every airport lounge
  • Aer: 30% off sitewide on some of the best technical bags around
  • Calpak: 20% off sitewide on sleek, travel-ready luggage and accessories
  • Carl Friedrik: 30% off polished, hard-wearing luggage and leather travel gear built for the long haul
  • Monos: 25% off sitewide on minimalist, durable luggage that always looks first-class

Amazon

A little predictable, but you’d be crazy not to scope the virtual shelves of Amazon to snag some luggage during the biggest sale event of the year.

Samsonite

Freeform Hardside Expandable Spinners, 2-Piece Set

The #1 best-selling suitcase on Amazon gets a Prime Day discount that makes it even more attractive. This deal is all about the power of two: You’ll get two durable spinners with your purchase, with smooth-gliding double spinner wheels on each, priced at $220.

Herschel

Novel Duffle Bag

The Herschel Novel Duffel is simple, good-looking, and sized just right for a quick getaway. It’s got plenty of room for a long weekend’s worth of clothes, plus a separate shoe compartment to keep things tidy. Clean lines, classic design, and built to hold up trip after trip.

Away

Away is taking 25% off sitewide, which only happens around this time of year. While the brand now offers soft shell cases and even rolling bags, they’re most well-known for their durable, minimalist hardside luggage that can withstand scratches and wear.

Away

The Bigger Carry-On

For chronic overpackers, the Bigger Carry-On adds extra room while still fitting in most overhead bins. Same tough shell, compression system, TSA lock, and laundry bag—ideal for 4–7 days. Bonus: it nests neatly inside Away’s larger suitcases.

Away

The Insider Packing Cubes

Keep everything in its place with Away’s Insider Packing Cubes. Available in a range of colors, these cubes compress your clothes and help you stay organized on the go. Whether you’re a notorious over-packer or just want a more organized suitcase, these cubes are the essential sidekick for efficient travel.

Calpak is taking 20% off sitewide. The brand is known for streamlined, clean designs across its luggage, smaller bags, toiletry kits, and travel cases—all built on carbon steel bearing wheels that won’t quit no matter how much pressure you put on them.

Calpak

Luka Soft-Sided Carry-On Luggage

A lightweight, soft-shell spinner built for frequent travel, the Luka suitcase glides effortlessly on 360-degree wheels and packs smart with two front pockets, including a padded sleeve for 17-inch laptops.

Calpak

Terra Hanging Toiletry Bag

A tough, water-resistant ripstop toiletry bag loaded with smart organization—mesh pockets, elastic loops (no soggy toothbrushes), and a collapsible hook for easy hanging. Compact, durable, and road-trip ready.

Between cameos in Succession and The White Lotus, Carl Friedrik has basically become the prestige-TV luggage of choice—and right now it’s 30% off sitewide. The London-based brand turns out beautiful, polished baggage that feels just as at home in first class as it does in premium economy, no matter where you’re seated.

Carl Friedrik

The Carry-On X

An iF Design Award–winning suitcase with a smart integrated front pocket for quick-access essentials and a little extra packing space. Sleek, thoughtful, and built for smoother travel.

Carl Friedrik

Palissy Weekend

A gentleman needs a high-quality leather weekender bag—especially when it’s this marked down.

Filson is taking 25% off sitewide, including its legendary tin cloth outerwear and the duffels that are every bit as iconic. If you’ve been meaning to invest in gear that’ll outlast your next decade of travel, now’s a good time.

Filson

Journeyman Backpack

Filson’s Journeyman is “heavy-duty” without the hulking, shield-like energy. Its famed oil-finished Tin Cloth and industrial-strength twill keep your gear bone-dry, while moleskin-lined straps make it surprisingly comfy.

Filson

Medium Rugged Twill Duffle Bag

A made-in-America twill duffle built like a tank—Filson’s medium carryall is tough, timeless, and absolutely the kind of bag that’ll last a lifetime (and then some).

Monos makes beautiful, sleek luggage that stays reasonably priced thanks to its direct-to-consumer model. We’re big fans of the carry-on, and brand’s carry-all duffel bag is on our favorite duffels.

Monos

Carry-On

Monos is the low-key counterpart to Away, offering nearly identical features—compression panel, laundry bag, smooth spinner wheels—without the Instagram baggage. It’s cheaper, durable, and way easier to spot at the luggage carousel.

Monos

Carry-All Duffel

Monos proves vegan leather can go premium. This duffel looks sharp, wears well, and packs smart with a 14-inch laptop sleeve, water bottle holder, and slim magnetic pockets for quick-grab essentials.

Peak Design

The makers of some of our favorite totes and duffels in the game, the good folks over at Peak Design are running a Black Friday sale with up to 30% off top picks.

Peak Design

Travel Duffel

This hard-wearing duffel is perfect for the overpacker who just can’t get themself to cop a carry-on.

Peak Design

Everyday Tote

Looking for your next everyday bag for commuting, farmers market trips, and more? This is it.


Cyber Week FAQ

This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.

Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.

Are deals better on Black Friday or Cyber Monday?

Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.



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