
120+ GQ-Approved Prime Day Deals Worth Shopping
Last Updated at 5:00 a.m. ET: Amazon was back at it with Prime Big Deal Days yesterday, inching the two-day shopping blitz closer to its closing time in a few hours. Sure, it’s soon, but not that soon, so you still have time to scoop up some goodies. Here’s what you can score: all-time low prices on everything from Apple devices to 4K TVs. Clothing staples and grooming upgrades. Handsome home goods and shiny kitchen appliances, and not to mention stupid-good discounts on Amazon’s own gadgets.
We know, it’s a lot. But don’t worry, we’ve got you covered. Your faithful (if a little sleep-deprived) GQ shopping editors have been covering Prime Day since the dawn of two-day shipping, and we’re working nonstop to bring you the best Prime Day deals across menswear, tech, grooming, fitness, and more.
So be sure to check back often for the latest and greatest. And if you’re mainly here to level up your wardrobe, we’ve got you covered with a full guide to the best Prime Day clothing deals, too.
GQ-Approved Prime Day Deals to Shop Now
Shop by Category
Prime Day Style Deals
Lacoste
Short Sleeved Ribbed Collar Shirt
If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.
Levi’s
501 Original Fit Jeans
You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. We’ve seen the 501s go as low as $30, but that’s quite rare. This is still a great deal if you’re looking to reup on a new pair.
Baracuta
G9 Modern Classic Jacket
The G9 is as timeless as it gets. Baracuta’s iconic Harrington jacket has been worn by everyone from McQueen to Beckham, and this version nails the fit and finish.
Levi’s
Long Sleeve Rugby Shirt
Rugby shirts are having a serious moment—and for good reason. Levi’s take keeps the look timeless with crisp stripes and sturdy cotton.
Wolverine
Men’s Work Shirt
We can’t decide if we love it or hate it—but either way, it’s crazy discounted. Sometimes a deal’s just too good to overthink.
Gap
Gap Baggy Fit Denim
Gap’s baggy fit proves what we’ve been saying for a while: Gap jeans are surprisingly good. The fit’s relaxed but not sloppy, with sturdy denim that breaks in just right.
Adidas
Entrada 22 Jersey
A shirt that’ll look good on the pitch or off it—this Adidas jersey nails that effortless soccer style everyone’s chasing right now.
Levi’s
517 Bootcut Jeans
The Levi’s 517 features a bootcut leg and a snug fit through the thigh. It’s got ‘70s energy and pairs well with sneakers or boots.
Adidas
Essentials Warm-Up 3-Stripes Track Top
Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.
Adidas
3-Stripes Tricot Opem Hem Track Pants
Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.
Gap
Gap Long Sleeve Boxy Flannel Shirt
It’s flannel season, boys. Gap’s boxy long-sleeve version—with a spread collar and dropped shoulders—nails that laid-back look.
Wrangler
Western Work Shirt
The denim snap shirt that built the West—and half our favorite outfits this year. Wrangler’s Western classic still fits like a dream and ages like good whiskey. Yeehaw optional.
Brooks Brothers
Non-Iron Stretch Pinpoint Collar Dress Shirt
A workhorse dress shirt with pedigree. Brooks Brothers’ non-iron pinpoint stays crisp all day, with just enough stretch to keep you comfortable.
Madewell
1991 Loose Straight Jeans
White jeans in the summer is a staple and these cream-colored five-pockets have a loose fit to let the air circulate to keep you cool.
Lacoste
Lacoste V-Neck Organic Cotton Sweater
The iconic polo gets all the glory, but this Lacoste V-neck deserves equal shine. Classic, refined, and yes, still rocking that little crocodile right where it counts.
Wrangler
13MWZ Cowboy Cut Original Fit Jeans
The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.
Levi’s
Cotton Barn Jacket
A rugged layer with a little farmhand swagger, Levi’s barn jacket nails that in-between-seasons sweet spot.
Gap
Gap Cashoft Quarterzip Sweater
Gap’s Cashoft Quarter-Zip blends cotton and nylon for a cashmere-like feel—soft, smooth, and surprisingly luxe for the price. The perfect layer for the fall temps ahead.
Calvin Klein
Extra Fine Merino Wool Blend V-Neck Sweater
The easiest way to channel heartthrob energy? This Calvin Klein V-neck. Knit from extra-fine merino wool, it’s soft, sleek, and smooth enough to charm anyone in range.
Comfort Colors
1717 Heavyweight Tee
The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.
Prime Day Basics and Accessories Deals
Calvin Klein
Cotton Classics Boxer Briefs (5-Pack)
Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Ralph Lauren
Men’s Slim Fit Stretch Crew Tee
You think you have enough high-quality T-shirts, until you run out of high-quality T-shirts.
Hanes
Men’s EcoSmart Fleece, Pullover Crewneck Sweatshirt
This is senior commerce editor Ian Burke’s favorite sweatshirt for working out. It doesn’t hurt that it looks pretty good, too.
Lands’ End
Open Top Canvas Tote Bag
The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.
Dickies
Double Prong Leather Work Belt
This Dickies belt will hold up your fits—literally. Made from tough, full-grain leather with a double-prong buckle that means business, it’s built to last a lifetime of wear.
Fruit of the Loom
Tag Free Woven Boxer Shorts
Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.
Polo Ralph Lauren
Boxers
Polo boxers might not have the cache of Calvin Kleins, but they aren’t far behind. This pack includes 3 pairs of Ralph’s iconic undies for only $40. Good luck finding that price anywhere else.
Russell Athletic
Dri-Power Fleece Pullover Hoodie
The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.
Champion
Powerblend Open-Bottom Sweatpants
Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”
Goldtoe
Crew Socks (6-Pack)
Six pairs of plush, cushy socks with a just-right crew length and classic athletic ribbing. Stock up once and forget about buying socks for, like, the next year.
Dickies
Heavyweight Wool Blend Thermal Crew Socks
An all-around great sock that actually pulls its weight—thick, cushy, and built for the long haul. If you’re clocking serious hours in the cold, these Dickies are the move.
Hanes
Cotton Tank Undershirts (6-Pack)
These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.
Calvin Klein
Cotton Classics 3-Pack Undershirts
Is it really a surprise to anyone that the brand that makes one of our all-time favorite pairs of underwear also makes a great undershirt?
Ray Ban
Wayfarer
It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.
Oakley
OO9238 Fives Squared Rectangular Sunglasses
A bunch of Oakleys are marked down for Prime Day, but this pair’s our favorite. The Fives Squared nail that low-profile, high-performance look Oakley built its name on.
Comfort Colors
Short Sleeve Tee
Comfort Colors tees are as close to vintage as it gets, minus hunt. Thick cotton, rich colors, and a broken-in feel.
Joe’s USA
Joe’s USA Ringer T-Shirt
A good, plain old ringer tee done right. Soft cotton, contrast trim, nothing fancy—just a classic worth tossing in your cart (and wearing all year).
Polo Ralph Lauren
Super Soft Flat Dress Crew Socks
Dress socks are one of the easiest wardrobe upgrades—and these Polo Ralph Lauren crews are cushy, classic, and primed for all the holiday shindigs filling up your calendar.
Tommy John
4″ Second Skin Boxers (3-Pack)
We’ve tested a lot of boxer briefs, and Tommy John’s Second Skin consistently ranks among our favorites. They’re silky-smooth, breathable, and stay put without riding up—a rare trifecta. Multiple testers called them the most comfortable pair they’ve ever worn. If you’re due for a top-drawer refresh, start here.
Prime Day Shoe Deals
Puma
Easy Rider Sneakers
With a seriously cool throwback look and an icy cool colorway, Puma’s Easy Riders are the hidden gem of the sneaker world and you won’t have to worry about other people jacking your style.
Reebok
Club C Vintage Sneaker
The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.
Wolverine
DuraShocks Work Boot
It’s not the famed 1000 Mile, but Wolverine’s still got range. The DuraShocks bring serious comfort, grip, and grit—proof the brand knows its way around a great boot.
Wolverine
Mens Work Wellington Boot
Other Wellies could never—at least not while looking this handsome. Wolverine somehow made a barn-ready boot you could wear to brunch and still get compliments.
Puma
Court Classic Vulc Shoes
A true court classic—clean lines, easy comfort, and Puma’s signature formstrip design on the side.
Merrell
Chameleon 8 Stretch Hiking Shoe
They call this the chameleon for the myriad of ways it can be styled and not for the freakish grip that it has, we’re sure.
Reebok
Classic Leather Sneakers
They don’t call ’em classics for nothing. Reebok’s OG leather sneakers still deliver that perfect mix of retro cool, cushy comfort, and everyday wearability.
New Balance
997 Sneakers
Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.
Converse
Chuck 70 Low Sneakers
The Chuck 70 is an all-timer—undefeated, unbothered, and as versatile as ever. Born on the basketball court and adopted by every cool subculture since, it still goes with everything you own.
Cole Haan
Pinch Penny Loafer
It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.
Dr. Martens
1461 Soft Toe Oxford Work Shoe
The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.
Wolverine
I-90 Boots
Wolverine’s burly Chelsea boots are built like a tank and look like a dream.
Reebok
Nano X5
This is our number one workout shoe for general purpose working out, since it’s got great stability, a slight drop, and high-quality materials.
Laredo
Breakout Square Toe Casual Boots
Whether it’s for cowboy cosplay or a genuine love for the genre, these boots are made for stuntin’. Laredo’s tip-top western boots in buttery leather are slick enough to wear with a suit and rough enough to pair with dusty old blue jeans.
Eastland
Falmouth Four Eye Camp Moc Oxford
If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.
Brooks Brothers
Campus Loafer
Of course Brooks Brothers makes a “Campus” loafer—it practically invented the campus uniform. This one’s sleek, sturdy, and classic enough to make you feel like the big man on campus (again).
Prime Day Watch Deals
Seiko
SRPD51 Automatic Watch
Once you finally get around to going on that snorkeling trip in the Caribbean, make sure your watch is as dazzling as the crystal blue waters.
Timex
Waterbury Traditional Fly Back Chronograph 43mm Stainless Steel Bracelet Watch
All the fancy smart watches and fitness bands in the world can’t hold a candle to this beauty with its Fly Back complication which can track your lap times with accuracy and elegance.
Timex
Easy Reader Watch
Teeny tiny watches might just be what your outfit is missing. Yes, this one comes from the women’s section, but don’t let that get in the way of you achieving a higher state of style.
Timex
Waterbury Classic Chrono Watch
The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.
Citizen
Garrison Super Titanium Watch
If titanium’s good, Super Titanium’s better. Citizen’s Garrison pairs no-nonsense looks with featherweight comfort—and right now, the price is just as easy to love.
Timex
Weekender Analog Dial Watch
Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit.
Timex
Expedition Scout 40mm Watch
There’s beauty in simplicity after all, and Timex’s small-but-mighty resin watch is the dictionary definition of simple.
Seiko
Presage Watch
With a dial that mimics Japanese garden stones, this Seiko delivers Grand Seiko-level texture and elegance—without the five-figure price tag.
Seiko
Essentials Watch
The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.
Seiko
5 Sports SSK005 Watch
The humble Seiko 5 Sports routinely shows up on pretty much every “best watches under $500 list,” and while it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.
Movado
Museum Watch
For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.
Timex
Q 38mm Watch
Timex’s Q line offers watch geeks direct access to the brand’s archive of retro hits, including this dual-tone quartz beauty, a slightly less buzzy, significantly less pricy alternative to the ‘Pepsi’ Rolex GMT. The only thing more refreshing than cracking open an ice-cold can of soda on a scorching summer day? Wrapping one around your wrist.
Apple
Watch Series 10
There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10—Apple’s 2024 update to its smash-hit wearable—boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.
Prime Day Grooming Deals
Philips Norelco
Multigroom 9000 Series All-in-One Trimmer
Our pick for the best beard trimmer—and, frankly, the best trimmer period—the Philips Norelco Multigroom 9000 handles every grooming job with pro-level precision. Beard, hair, body—this thing does it all.
Crest
3D Whitestrips
Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.
CeraVe
Hydrating Facial Cleanser
CeraVe is a staple in the drugstore for good reason—the brand makes some damn good skincare products. Double board-certified dermatologist Dr. Brendan Camp, MD, FAAD, recommends CeraVe’s Hydrating Facial Cleanser for folks looking for a gentle face wash. Even though it’s not stripping, “ingredients like ceramide and hyaluronic acid are featured in this cleanser to remove dirt, product residue and dirt without disrupting the skin’s protective barrier,” he says.
Issey Miyake
L’eau D’Issey Pour Homme Eau de Toilette
L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.
Philips Sonicare
ProtectiveClean 5300 Rechargeable Electric Toothbrush
No one plans on being that guy in the office. You know, the one with coffee breath. To make sure it isn’t you, get a toothbrush that can eliminate bacteria before they multiply. Plus, a built-in pressure sensor lets you perfect the art of the brush.
Colgate
Optic White Overnight Teeth Whitening Pen
Apply this teeth whitening pen to your teeth before you go to bed and wake up with whiter teeth (and without gum pain) in just one week.
Azzaro
The Most Wanted Eau De Parfum
Azzaro’s signature scent is bold, long-lasting, and built to turn heads. With spicy cardamom, sweet toffee, and warm amber wood, it doesn’t fade quietly. Go easy if you’re office-bound—but if it’s date night, blast those pulse points and swagger on undeterred.
Ursa Major
Essential Face Wipes
GQ associate commerce editor Tyler Chin calls these his summer essential: individually wrapped face wipes that cleanse, cool, and refresh—no sink required.
Hero
Mighty Patch
Hero’s Mighty Patch is the rare skincare fix that actually lives up to the hype. Slap one on a breakout before bed, and by morning, it’s flatter, calmer, and way less noticeable.
Kiehl’s
Super Multi-Corrective Cream
If your facial sunscreen has SPF 15 or 20, did you even put on face sunscreen, bro? This multi-purpose face cream has an SPF 30 protection to stop UV rays before they damage your skin, plus more anti-aging ingredients to keep your skin firm, smooth, and happy.
Philips Sonicare
ProtectiveClean 5300 Rechargeable Electric Toothbrush
No one plans on being that guy in the office. You know, the one with coffee breath. To make sure it isn’t you, get a toothbrush that can eliminate bacteria before they multiply. Plus, a built-in pressure sensor lets you perfect the art of the brush.
Waterpik
Cordless Advanced Water Flosser
The Waterpik Cordless Advanced is a goddamn miracle. Powerful, portable, and oddly satisfying, it blasts gunk from between your teeth so well you’ll never want to touch dental floss again.
Hermès
Terre D’Hermes Eau Intense Vetiver Eau De Parfum
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Baxter of California
Pocket Comb
Prime Day’s made for small-but-mighty upgrades like this. Baxter of California’s pocket comb is sleek, sturdy, and glides through hair and beards without snagging.
Rogaine
5% Minoxidil for Men Foam
If you’re trying to hold off the aging gods up top, we don’t care what ya use—but it better have 5% minoxidil. This Rogaine foam? The OG, dermatologist-backed stuff.
Meridian
Body Hair Trimmer
This affordable trimmer is even more affordable right now—and is one of senior commerce editor Ian Burke’s favorite grooming tools in his arsenal.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Calvin Klein
Eternity Eau De Toilette
Like CK One, Eternity was a smash the moment it hit stores in the late ’80s. Unlike it’s younger sibling, though, Eternity skews decidedly masculine, a fresh and woody formula invigorated with notes of sage, cedarwood, and amber.
Acqua Di Parma
Colonia Pura Eau De Cologne
The Italian fragrance gods at Acqua di Parma have spent nearly a century hawking low-key, high-quality scents. ADP’s wares rarely see the, uh, APD discount treatment, so snag a bottle of the brand’s summery Colonia formula while inventory lasts.
Prime Day Tech Deals
Ultimate Ears
Wonderboom 4
The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.
JBL
Go 4 Bluetooth Speaker
The Go 4 takes everything great about the Go 3 (punchy sound, pocket-sized build) and makes it louder, longer-lasting, and smarter. With improved battery life, a sturdier loop for clipping onto bags, and seamless Bluetooth 5.3 connectivity, it’s the ultimate ultra-portable speaker for impromptu hangs.
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
Anker
MagGo Power Bank Ultra-Slim 10K
Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.
Roku
Streaming Stick Plus 2025
Roku’s latest Streaming Stick Plus delivers crisp 4K HDR, reliable streaming, and an easy setup—all in a sleek little package that costs less than your monthly coffee tab.
Roku
Smart TV 2025 (32-Inch Select Series)
Roku’s 32-inch Select Series TV packs all the streaming power you need into a screen perfect for bedrooms, dorms, or backup setups.
Sony
WH-1000XM4 Wireless Noise-Canceling Headphones
The Sony XM4 headphones still hold up against the newer XM5s, offering top-tier noise cancellation, rich sound, and 30-hour battery life—for less. If you want flagship performance without the flagship price, start here.
Nothing
Ear (a) Wireless Earbuds
The Nothing Ear (a) wireless earbuds deliver crisp sound, eye-catching transparent looks, and a surprisingly low price tag. If you want standout buds without breaking the bank, these are an easy call.
Bose
Ultra Open Bluetooth Earbuds
The Bose Ultra Open Earbuds don’t seal you off—they perch lightly outside your ears so you can soundtrack your day without shutting it out. Because sometimes, you can’t (and shouldn’t) tune out the world.
Pixel Buds Pro 2
The Buds Pro 2 are a solid step up from the originals, with better sound, longer battery life, and a sleek, compact form factor that won’t bulk up your pockets.
Beats
Studio Buds +
The famous transparent Beats buds are always a hot-ticket item during Prime Day, and until Apple releases AirPods in a color other than white, we’re going to keep recommending them. Like a 90s kid and a transparent landline phone, we just can’t quit these.
Marshall
Middleton Portable Bluetooth Speaker
The Marshall Middleton is hefty for a portable speaker—but that weight buys you booming, well-balanced sound and the brand’s signature stage-ready looks. If you want your speaker to double as decor, this one delivers.
Seagate
Portable 2TB External Hard Drive
You can’t have enough storage these days—especially when it’s this cheap. Seagate’s 2TB external hard drive is plug-and-play and compact enough to travel.
Jackery
Portable Power Station Explorer 300
Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.
Meta
Quest 3S
The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.
Samsung
The Frame TV (55-inch, 2024)
GQ has been recommending The Frame for years because it solves one of the biggest problems in interior design: TVs are required, but ugly. Big black empty rectangles, no matter where they hang. The Frame fixes this by displaying world-class artwork and photography (of your choosing!) when not in use, on a matte display—set into a simple, literal frame—that makes the whole thing look good enough to hang in some contemporary gallery in your city’s most expensive neighborhood.
Amazon
Fire HD 10 Tablet
The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.
Prime Day Apple Deals
Apple
iPad Air (11-inch, M3, 2025)
The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.
Apple
AirPods Max
The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.
Apple
AirPods Pro (2nd Gen, USB-C)
Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.
Apple
AirPods 4 with Active Noise Cancellation
The AirPods 4 are the latest update to Apple’s iconic buds, now with active noise cancellation, upgraded sound, and a more comfortable fit. A great middle ground between the base model and the Pros.
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
iPad (11-inch, A16, 2025)
The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.
Apple
iPad Mini (A17 Pro)
The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.
Apple
Pencil Pro
Take your iPad experience to the next level with the Apple Pencil, which lets you write directly on the screen and tap away without leaving fingerprints all over the display.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Apple
EarPods USB-C
Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.
Apple
Watch Series 10
An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.
Apple
Watch Ultra 2
Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.
Apple
MacBook Pro Laptop with M4 Pro (2024)
Apple
Macbook Air 15-inch Laptop (2025)
Prime Day Amazon Device Deals
Amazon
Kindle Paperwhite (16B)
The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.
Amazon
Kindle Colorsoft (16GB)
Released in late 2024, the Kindle Colorsoft finally brings full-color reading to Amazon’s e-reader lineup. If you anyone on your list is big on graphic novels, they won’t be made to find this wrapped.
Amazon
Kindle
The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.
Amazon
Kindle Scribe (16 GB)
The newest, most-advanced Kindle gets the biggest price drop (by far) for Prime Day. It’s the only Kindle that allows you to take notes and scribble all over your digital books, making this e-reader a quasi tablet, too.
Amazon
Echo Pop
Amazon’s smallest smart speaker still packs plenty of punch. The Echo Pop delivers crisp sound, Alexa smarts, and a sleek design that fits in the smallest nooks and crannies of your home.
Amazon
Echo Dot
The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.
Amazon
Fire HD 10 Tablet
The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.
Amazon
Fire Max 11 Tablet
The Fire Max 11 is Amazon’s most powerful tablet, with a bright 11″ display, speedy processor, and optional keyboard case for light work. If you’re deep in the Amazon ecosystem, this is the one that’ll actually make all those Prime perks feel worth it.
Amazon
Fire TV Stick 4K
Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.
Amazon
Smart Plug
Turn any ol’ dumb appliance into a smart one with this $13 hack. Light on, light off.
Amazon
Fire TV 50″ 4-Series 4K Smart TV
Big ol’ 4K screen, barely over two bills. Is it the best TV ever made? No. Will it make your living room feel 10x more legit without blowing your rent money? Absolutely.
Amazon
Fire TV Soundbar Plus
And, if you’re going to buy a Fire TV, you might as well get the sound bar and speakers to go with it.
Amazon
Echo Show 5 (3rd Gen)
Parents frickin love these smart displays, which make it easy to play music and videos, host video calls, and check your notifications while you whip up dinner.
Amazon
Echo Spot
The new Echo Spot is Amazon’s slickest little alarm clock—now with a sharper display, better speaker, and new color options. Perfect for nightstands and kitchen counters alike. And since it’s Prime Day, Amazon’s knocking the price way down—because no one discounts their own gear like they do.
Prime Day Luggage Deals
Samsonite
Freeform 21-Inch Hardside Carry-On
With a 10-year warranty and plenty of space to stretch you across a weeks-long trip, this Samsonite carry-on will let you save money on a checked bag so you can spend more on souvenirs.
Travel Pro
Platinum Elite Hardside Expandable Carry-on
When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.
Bagsmart
Electronics Organizer Travel Case
Members of the GQ squad swear by this travel tech organizer. It’s sturdier than it looks, with smart compartments that keep chargers, cords, and tech clutter neatly in check while you travel.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Troubadour
Apex 3.0 Backpack
The Apex 3.0 is what happens when a backpack grows up. Sleek, structured, and loaded with smart compartments, it fits a laptop, gym gear, and travel essentials without looking bulky. Waterproof fabric, leather trim, and enough polish to pass in any boardroom—or boarding gate.
Peak Design
Everyday Backpack
Comfortable and damn attractive, Peak Design’s Everyday backpack is exactly that: a bag you’ll want to carry every day. Make it your travel bag, and you’ll slink through TSA with ease.
Eddie Bauer
Stowaway Packable Duffel Bag
With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.
Kenneth Cole
Leather Travel Duffel
Toting a leather duffel around is a certified flex, but most of them cost an arm and a leg. If you want to see if leather is your new go-to, this is a great place to start.
Krute
28-Inch Luggage
Summer travel just got a whole lot easier with this aluminum hardside joint.
Delsey
Helium Aero Hardside Expandable Luggage
One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.
Delsey
Chatelet Air 2.0 Hardside Luggage
With a lightweight polycarbonate shell, these suitcases are great for overpackers who are trying to avoid a too-heavy bag at the check-in line.
Herschel Supply Co.
Heritage Hardshell Luggage
While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.
BAGAIL
8 Set Packing Cubes
If you want your suitcase to stay nice and tidy, add these packing cubes, which are presently an absolute steal.
Bellroy
Bellroy Lite Sling
Sure, you could save a few extra bucks by buying the white version of this minimalist fanny pack, but we love this cross-hatch pattern too much to let you do that.
Prime Day Home & Kitchen Deals
Wrangler
Throw Blanket
Southwestern-inspired patterns, super-soft fabric, and a price so good it feels like someone at Amazon accidentally mistagged it. Grab it before they realize.
Fellow
Aiden Coffee Maker
One of GQ associate commerce director Michael Nolledo’s favorite pickups of the year, the Fellow Aiden brews coffee like an absolute pro—smart, consistent, and sleek enough to leave out on the counter.
Ninja
Foodi 6-in-1 DualZone Air Fryer
Make dinnertime prep a little easier by air frying two dishes at once.
KitchenAid
Artisan Series 5-Quart Stand Mixer
Usually you have to go to Target and other retailers to get the best discounts on this iconic product, but not so this year. Best of all, multiple colors are included in the sale (yes, including the minty fresh green version). Finally, you can make your baking dreams come true.
Our Place
Dream Cooker
The Our Place Dream Cooker keeps things simple with just four modes—pressure cook, slow cook, sauté, and keep warm—making it one of the easiest, most intuitive appliances around. And yes, it looks damn good on the counter, too.
Instant
Instant Pot Pro
Once you cook a stew in a fraction of the time that it’d take on the stovetop, you’ll get why everyone’s obsessed with their Instant Pot.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Dreo
Smart Humidifier HM311S 4L
The ultimate budget-friendly humidifier for apartment dwellers wh
Coway
Airmega AP-1512HH Air Purifier
There’s something in the air, and while you can’t see it, this air purifier will make sure it’s not getting anywhere near your lungs.
Dyson
Purifier Cool TP07 Smart Air Purifier and Fan
It’s hot out there and there’s certainly something not-so-great in the air, so let this Dyson purifying fan pull double duty to cool you down and clean the air.
Branch
Ergonomic Chair
Branch is a newer brand in the office furniture game, and its Ergonomic chair offers just the right amount of customization—like seat, armrest, and lumbar height—to ensure you never break your back because of your job.
Casper
Original Sleep Pillow
Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.
Intex
Queen Dura-Beam Inflatable Air Mattress
The Intex Dura-Beam is the unofficial inflatable guest bed of the GQ crew—several of us swear by it. Inflates fast, holds steady, and saves the day come holiday hosting season.
Hatch
Home & Away Sleep Bundle
This bundle sets you up for dreamland wherever you are. It includes the Hatch Restore 3 sunrise alarm clock—your ticket to gentler mornings—and a portable sound machine to keep your sleep routine steady on the go.
Amazon
Smart Plug
One of the most affordable ways to make your home a smart home, this plug links with Alexa, allowing you to turn devices on and off with your voice.
Amazon
Echo Auto
Turn your car into a smart car (not the two-seater) with the Echo Auto. You can use it to make calls, listen to music, and control the smart devices you have at home with Alexa.
Prime Day Fitness & Wellness Deals
Helimix
Vortex Blender Shaker
Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.
Animal
Creatine Tablets
Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.
TriggerPoint
Grid 1.0 Foam Roller
The TriggerPoint Grid 1.0 is a recovery essential—firm, textured, and compact enough to stash anywhere. It helps loosen tight muscles, boost circulation, and speed up recovery after workouts. Your future legs will thank you.
Therabody
Theragun Sense Percussion Massage Gun
Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.
Nutricost
Creatine Monohydrate
It’s a kilo of creatine. What more could a man need?
Adidas
Powerlift 5 Weightlifting Sneaker
Squatting in a heeled weightlifting shoe like these puts more emphasis on your quads, which in turn leads to more gains.
Adidas
Unisex Defender 4.0 Gym Duffel Bag
A good bag is crucial for lugging all your gear to and from the track, the gym, the pool, the field, or wherever you’re planning on getting a sweat in.
Withings
Body Comp Smart Scale
This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.
TOLOCO
Massage Gun
Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.
Beats
Powerbeats Pro 2
The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.
Fitbit
Charge 6 Fitness Tracker
The Fitbit Charge 6 offers more features than the Inspire, without the full smartwatch bulk of the Sense. It’s perfect for anyone who wants GPS, heart rate tracking, and YouTube Music controls in a slim, gym-friendly package.
Garmin
Forerunner GPS Running Smartwatch
If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.
Altra
Olympus 6
If you go to any trailhead in America, and we mean ANY, you’ll see some Altras. We love the Olympus 6 for hiking and trail running.
Vivobarefoot
Motus Flex
Barefoot shoes have been gym staples for decades and, due to the max-cushioning revolution, we forgot just how good they are. Vivobarefoot is one of the best brands in the category and these are some of their most innovative sneakers.
Prime Big Deal Days 2025 FAQ
What is Prime Big Deal Days 2025?
Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.
Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.
What are the best things to buy on Prime Day?
After years of covering Prime Day and Prime Big Deal Days, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day and Prime Big Deal Days tend to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
How long do the deals last?
Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Big Deal Days, there’s nothing stopping you from canceling your membership.
Are things actually cheaper on Prime Day?
A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal, or just looks like one. At the end of the day, though, a “good deal” is relative—if you need it now, it’s worth it; if you can wait, maybe wait.
Do other retailers participate in Prime Day?
Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.
