China’s AI boom fuels solopreneurs as 1-person businesses flourish in tough job market

China’s AI boom fuels solopreneurs as 1-person businesses flourish in tough job market


China’s artificial intelligence boom is giving rise to a new cohort of “solopreneurs”, who are turning their business dreams into reality with the help of technology, offering a glimmer of hope in an otherwise bleak job market.

While there is no government data tracking this group, the proliferation of affordable AI models suggests that the number of AI-powered solopreneurs in China is on the rise. Recent data from the US Census Bureau showed that the US had about 30 million solopreneurs, who contributed 6.8 per cent of total economic activity.

In China, local governments are actively working to attract “one-person companies”, or OPCs, as a means to harness AI potential.

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Suzhou, a city in eastern China’s Jiangsu province, launched an “OPC service alliance” in November to support solopreneurs. Also last month, Shanghai designated a building in Jingan district for one-person businesses, providing them with office space and computing resources.

With youth unemployment at record levels in China, opportunities offered by traditional employers are no longer sufficient for the country’s millions of university graduates, making one-person businesses an attractive option for this well-educated demographic.

Graduates attend a job fair at Fuyang Normal University in east China’s Anhui province. Photo: CFOTO/Future Publishing via Getty Images alt=Graduates attend a job fair at Fuyang Normal University in east China’s Anhui province. Photo: CFOTO/Future Publishing via Getty Images>

Karen Dai, a 38-year-old entrepreneur in Shanghai, leads SoloNest, a growing networking group for solopreneurs. Since its founding last year, SoloNest had organised more than 100 events attended by over 2,000 individuals, she said.

Attendees’ ventures vary widely, ranging from online sportswear sales and content creation to software development, AI-generated pet portraits and bar management.

Dai said her networking business broke even shortly after launch, thanks to its low overhead costs. Her income matched her previous salary as a full-time marketing director at an online education company, amounting to about half a million yuan (US$70,700) per year, she said.

Zay Gao, a 23-year-old self-employed designer and a teacher at the Shanghai Institute of Visual Arts, found AI tools to be liberating. Having worked with AI-generated content for three years, Gao said his earnings as a solopreneur rivalled those of graphic designers at major tech firms.

He said nearly all independent designers around him were experimenting with AI tools, noting that “AI is creating a customised career path for everyone”, which “allows you to be more truly yourself”.

Gao uses various AI image and video tools, including Youchuan – similar to Midjourney and developed by a Chinese start-up – and Jimeng, a text-to-video tool from ByteDance. He also employs AI music tools from Suno AI, Splash Music and Udio, as well as Google’s Gemini 3 – his current favourite.

One of Gao’s recent works features an AI-generated image of a man resembling late Apple founder Steve Jobs, dressed in his signature black polo neck and jeans, playing a vinyl record on a white turntable.

Gao’s monthly spending on AI tool subscriptions ranges from 500 yuan to 1,000 yuan. “It’s an extension of my brain,” Gao said, describing how AI enhances his capabilities.

One of the most well-known advocates for solopreneurs is Sam Altman, founder and CEO of OpenAI. In a conversation last year with Reddit co-founder Alexis Ohanian, Altman said AI could liberate individual entrepreneurs from the necessity of large teams and massive venture capital reserves.

“In my little group chat with my tech CEO friends, there’s this betting pool for the first year that there is a one-person billion-dollar company, which would have been unimaginable without AI – and now [it] will happen,” he said.

Despite its potential, AI-enabled entrepreneurship has raised concerns that it may simply add to China’s growing pool of 200 million gig workers. Many worry that the overall economic impact of AI-enabled solopreneurs will be limited, given that nearly one in five individuals under age 24 are currently unemployed.

According to Dai, only about 20 per cent of the attendees of SoloNest’s events had found sustainable revenue streams, while 40 per cent were still seeking steady income. Around 40 per cent had yet to start their businesses but were eager to do so, she added.

Still, many solopreneurs – Dai among them – remain enthusiastic supporters of the emerging trend.

“Our capabilities are limited as a one-person company,” she said. “But AI can expand the boundaries of what we can do.”

This article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP’s Facebook and Twitter pages. Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.

Copyright (c) 2025. South China Morning Post Publishers Ltd. All rights reserved.





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