Democrats target LGBTQ+ voters with Project 2025 ads on Grindr

The Democrats have launched a new scheme to educate voters about Project 2025 that involves putting ads on Grindr, the LGBTQ+ dating app.

The Democratic National Committee (DNC) announced that a six-figure ad campaign would begin placing ads on the app, which is the largest LGBTQ+ social networking service in the world, during the final days of the election campaign in a bid to motivate voters from this demographic.

The new ads focus heavily on Project 2025, a conservative manifesto produced by right-wing think tank The Heritage Foundation. Democrats have repeatedly linked the project, which has been backed by several key allies of former President Donald Trump, with his campaign.

The purpose of the ads is to “call out Republicans‘ Project 2025 agenda’s dangerous attacks on LGBTQ+ Americans’ basic freedoms and encourage them to make a plan to vote,” according to a statement released by the DNC yesterday.

The ad scheme estimates that over 1 million voters will see the ads before Election Day, with LGBTQ+ voters in the swing states being the top priority.

Newsweek contacted The Heritage Foundation for comment on this story via email.

Project 2025 consists of over 900 pages of policy proposals, covering a wide range of areas and industries. The document highlights a plan to stop the federal government from “imposing radical abortion and pro-LGBT initiatives,” and to “cease promotion of the DEI (diversity, equality and inclusion) agenda, including the bullying LGBTQ+ agenda.”

The project’s “Life Agenda” section calls for the reversal of many pro-LGBT policies implemented by President Joe Biden, with one section reading: “The next secretary should reverse the Biden administration’s focus on ‘LGBTQ+ equity,’ subsidizing single-motherhood, disincentivizing work, and penalizing marriage, replacing such policies with those encouraging marriage, work, motherhood, fatherhood, and nuclear families.”

The DNC’s rapid response director Alex Floyd, who coordinated the ad campaign, said: “LGBTQ+ Americans have fought tirelessly for equality—but Donald Trump’s MAGA GOP wants to drag us backwards and roll back our hard-earned freedoms.

“We cannot afford MAGA Republicans’ extreme, anti-equality Project 2025 agenda that will put our rights at risk and our lives on the line.”

The Trump campaign has repeatedly denied links to Project 2025 and Trump has publicly disavowed parts of the plan, saying that some of its ideas were “ridiculous” and “abysmal.”

Trump has previously praised The Heritage Foundation and spoke at its Annual Leadership Conference on April 21, 2022, a week after Project 2025 was announced. At the event he said: “This is a great group, and they’re going to lay the groundwork and detail plans for exactly what our movement will do and what your movement will do when the American people give us a colossal mandate to save America, and that’s coming.”

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