How Susan George Built a Successful Social Media Marketing Empire from Her Living Room
Susan George’s journey from a full-time musician in Seattle to a leading figure in social media marketing is a testament to her resilience and innovative spirit. About a decade ago, Susan realized that to advance her music career, she needed to focus on personal branding and social media marketing. Her journey into the digital world began as a micro-influencer, collaborating with various brands. When the pandemic struck, she intensified her efforts on social media, with her husband even building a stage in their living room. Susan’s weekly live performances on Instagram, Facebook, and TikTok helped her cultivate a dedicated community on TikTok, which opened new avenues for her.
As her influence grew, Susan started offering advice to other creators on securing brand deals, eventually managing them and brokering campaigns with companies like New Balance, Costco, and Dove. This led to the birth of Mediary Marketing, a company that amplifies the voices of creators and brands through influencer management, product development, organic and paid campaigns, content creation, and scaling products on TikTok Shop.
One of Mediary Marketing’s standout initiatives is their TikTok Shop, The Viral Collection. This innovative platform houses products created for influencers, serving as a plug-and-play option for brands looking to scale their products on TikTok Shop without the pain points of setting up and managing their own storefront. The Viral Collection is a one-stop shop where customers can find trendy products designed to improve their lives, with a particular emphasis on women- and minority-owned brands.
For Susan, the most rewarding aspect of being an entrepreneur is the freedom it affords. She values the ability to pursue her dreams while being a present mom and wife, choosing her focus and the people she wants to help. Her career goal is to empower women and minorities, level the playing field, and ensure that good people gain influence and financial success. She promotes quality products that improve lives, advocating honesty and transparency to drive positive change.
However, entrepreneurship comes with its challenges. Susan notes that dealing with the constant changes in social media marketing and overcoming self-doubt are significant hurdles. The responsibility of addressing issues and the unknowns of the industry can be exhausting. Despite these challenges, she remains committed to learning and growing, viewing every failure as a step toward her destined path.
Reflecting on her journey, Susan acknowledges that each lesson was necessary for her growth. She emphasizes the importance of trusting oneself and not second-guessing decisions. The complexities of knowing when to hire staff and determining the focus amidst rapid industry changes have been difficult, but these experiences have been invaluable.
Ultimately, Susan believes that running Mediary Marketing is a constant lesson in personal development. It’s about who she is becoming through the process. Her journey underscores the power of resilience, innovation, and the relentless pursuit of dreams.
Susan currently resides in Seattle with her husband and two boys, balancing family life with music and her entrepreneurial endeavors.
Follow on Instagram: susangofficial
Website: mediarymarketing.com
