Lacoste’s Iconic Polo Shirt Is 50% Off Right Now
Want more savings intel? Start with our guide to the best Cyber Monday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
At GQ, we understand that there’s a time and place for the oft-maligned tech polo, a moisture-wicking, quick-drying shirt that might as well be a workout tee if not for the collar appended to its neck. So let’s be clear: that time is literally tee time, and that place is the golf course. The far better alternative? A classic pique polo from Lacoste, the brand that invented the darn thing around a century ago–and still makes one of the all-time-greatest versions on the market today.
Under normal circumstances, René Lacoste’s fateful contribution to the fashion canon will run you about $110. These are not normal circumstances—thanks to a flash-in-the-pan Cyber Monday deal, the Lacoste polo shirt is a frankly disrespectful half off, bringing the final cost of a bona fide piece of menswear history to…a mere $55.
In 2025, Lacoste’s signature design features its telltale short button placket, elegant collar, and ribbed sleeves, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure. It’s sturdy and soft, beefy but breathable, and a testament to the brand’s sovereignty decades into its reign.
“When I think of the polo shirt,” says GQ senior commerce editor Avidan Grossman, “I think of Lacoste. It’s as simple as that.” Grossman’s been wearing Lacoste’s genre-defining pique polo on and off for decades, and touts its crisp feel, timeless look, and universally flattering cut.
For what it’s worth, Lacoste itself is slashing prices across its website in half, so if you want to go directly to the source, more power to you. If, however, you’re the type of shopper that demands instant gratification, Amazon is hawking the French brand’s hero product for the exact same amount, with the added bonus of next-day Prime shipping.
Yes, thanks to a happy glitch in Amazon’s matrix, Lacoste’s history-making pique number is as low as $55, a discount so steep you can buy two for less coin than one at full price. So consider this all the excuse you need to relegate your tech polos to where they belong: a boozy round on the back nine.
