Maruti Suzuki launches first BEV with Battery-as-a-Service (BaaS) model

Maruti Suzuki India Limited has launched its first electric car, the electric SUV VITARA. The car also goes on sale with a price of 1.1m rupees (10.99 lakh) and a battery rental plan that works out at 3.99 rupees (around three US cents) per km travelled.

Maruti Suzuki’s e VITARA comes with a NEXA edge package which comprises:

• Home Charging : Every e VITARA owner will receive a complimentary 7.4 kW AC Wall Box Charger along with installation for charging at home.

• One-year complementary charging through ‘e for me’ app at Maruti Suzuki dealer locations for early adopters of e VITARA.

• Assured buyback. Up to 60% assured buyback value with a 3-Year ownership plan.

• Warranty. The e VITARA is available with 61kWh and 49kWh battery pack options, backed by up to an 8-year warranty. Standard warranty on the vehicle is 3 years with an option to extend up to 8 years.

BaaS (Battery-as-a-Service) is a dual-loan finance product which eliminates the upfront battery cost and makes ownership easy and affordable. The plan starts at 10.99 lakh  with battery rental at 3.99 rupees per km. BaaS is available for personal use only and rental 3.99/km cost assuming vehicle running of 60km per day (and the 49kWh model).

Launching the e VITARA, Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said: “Maruti Suzuki’s EV strategy has been developed to ensure that the e VITARA becomes the primary EV choice for customers. The e VITARA offers a commendable driving range of over 543 km, supported by ‘e for me’ charging ecosystem that mirrors the reliability our customers have trusted for decades. With over 1,500 EV-ready service centres, specially trained NEXA EV relationship managers and dedicated charging managers, the e VITARA offers complete peace-of-mind. We are also introducing attractive flexible ownership plans with BaaS, alongside exclusive benefits for early adopters that make the e VITARA an irresistible proposition.”

“Maruti Suzuki launches first BEV with Battery-as-a-Service (BaaS) model” was originally created and published by Just Auto, a GlobalData owned brand.

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