Post Malone’s Skims Campaign Makes Him Feel ‘Like a Handsome Son of a B*tch’
Post Malone is on Zoom, shirtless. He is outdoors, surrounded by wilderness: tall pine trees, the craggy Uinta mountains, and, above him, the big, blue Utah sky.
He lifts up whatever man-made device connects us—a laptop? iPad?—and pans the camera to show me around. “It’s badass, it’s nature, it’s… It’s nature. It’s beautiful,” he says.
The 18-time Grammy nominee lights up a cigarette and cracks open a beer. Our call, which concerns the Skims campaign that he is currently in the midst of shooting in this Utah valley, is only scheduled to last 15 minutes, but Post Malone has nonetheless made himself comfortable.
The musician, 30, grew up as Austin Richard Post in upstate New York and northeast Texas; he now lives in Utah, on a compound of similarly rustic surroundings. It is here where he first discovered Skims, Kim Kardashian’s clothing and intimates brand, because he likes to wear a plush Skims bathrobe outside during his wintertime smoke breaks. He’s currently on break from his global Big Ass Stadium Tour, which features Jelly Roll as opener, so he’s chilling out here in the Beehive State. It’s as good a time as any for him to model Skims Men’s latest run of underwear, tees, and the brand’s new heavyweight fleece loungewear, all of which just so happen to now come in Post’s favorite print: Realtree camouflage. The full collection will be available for purchase this Thursday, August 21, via the brand’s website.
While Posty took a breather during the photoshoot, we chatted about fatherhood, rewatching Modern Family and WWE’s Monday Night Raw, and who he hopes to get a text from once this underwear campaign goes live.
GQ: Remind me again: Where are you?
Post Malone: We’re in the beautiful state of Utah.
Behind you is a gorgeous vista.
Oh, yes, ma’am. This is probably one of the most gorgeous vistas I’ve ever had the pleasure of being on. We are in, I think, Oakley, Utah. In a beautiful, beautiful place. And it’s lovely. They just had me butt-naked in the woods. And that was something different, but it was fun.
Was that the first time you’ve ever been naked in the woods?
Well, not full naked. I had—
You had Skims on?
I had Skims on, but it was the first time I’ve ever experienced it. And it was really a lot of fun, it made me feel like a handsome son of a bitch.
How did you prepare for this photoshoot—mentally, spiritually?
Just a lot of fried chicken. I tried to bulk up a little bit. But it didn’t work.
How did this opportunity come across your desk? Were you already a Skims man?
Oh, I suppose I was a Skims man. In Utah, it gets very, very, very cold. And some way or another I found this comforter robe. Whenever I went out to smoke at night, I would always put this on, and it was probably the most comfortable thing I’ve ever worn in my entire life. From there, it just snowballed out of control to the point [where now] I’m naked in the woods. Well, not naked. But you can’t see the underwear anyways. They’re camouflage.
Right, because they’re camouflage.
No, it’s awesome. It’s comfortable. It’s really just an amazing deal. I’m really happy and really honored to be a part of this campaign and project.
What’s the theme of the shoot? A man-of-the-woods, Marlboro Man–type vibe?
Well, yeah, I suppose… Eileen, it’s very hard being this handsome. We’re just out here. We just did a little fly-fishing. We’re going to ride a little bit. They had me holding an ax. That was probably the toughest I’ve ever felt in my entire life. Just running around the beautiful state of Utah. I wish you could see this right now, it is stunning. This piece of property that they have out here is just absolutely stunning.
How does it feel to shoot an underwear campaign? Is this the first time you’ve done something like this?
Yes, ma’am. It’s terrifying for me. I’ve never done anything like that. It’s like a Sasquatch sighting, essentially, is what it feels like. Everyone’s going to call it in to the cops and say, “We saw Bigfoot out here.” Or, Averagefoot. Sorry.
It’s just been amazing. The whole team is sick. Theo [Wenner, the photographer] is sick. And there’s a lot of pine trees and it is badass. And we’re capturing shots. And I can’t stop preaching just about where we are. Can I show you one more time?
Please, yeah.
[He pans the camera to show the ranch.] Look at this shit. That’s baller.
