Revive Dry, Damaged Hair With the Best Hair Masks

Those looking to streamline their haircare regimes may wonder: Are the best hair masks just… conditioners? Alas, one can’t necessarily stand in for the other, and switching up your regular conditioner with a mask may just give your hair the TLC it’s been missing.

Travis Ogletree, a Los Angeles-based colorist who’s worked with Ariana Grande and Shay Mitchell, explains it best. “A conditioner is meant to maintain your hair’s current condition—whether that’s color, wave pattern, texture, or even density. A mask, on the other hand, is more of a corrective treatment. It targets specific issues to help bring your hair back to a healthier baseline, where maintenance can take over again.”

Vogue’s Favorite Hair Masks

As a general tip, Ogletree suggests looking for a hair mask that feels rich enough to coat the hair without making it feel greasy or heavy once it’s rinsed out. And speaking of rinsing, don’t skimp on that part of the process. “Hot tip: count to 100 while rinsing to make sure it’s fully out,” Ogletree says.

So, which hair mask should you give the 100-second test to? Keep reading to discover the handful of formulas that industry insiders and Vogue editors rely on to keep their strands shiny, bouncy, and nourished from the inside out.