The best Black Friday sneaker deals are kind of all over the place, but in a weirdly endearing way. Whether you’re a Swoosh apologist, a Three Stripes loyalist, or a die-hard New Balance fanboy, every sneaker brand worth its name in shock-absorbing foam is offering an insane array of discounts. Which means the most capitalist holiday of them all is truly chockablock with killer kicks at perhaps the best time to buy ‘em—not only because they’re on sale, but because no matter how much turkey you gobble, your feet won’t grow an inch.
From retro tennis trainers to futuristic runners, grippy trail shoes to barely-there designer slip-ons, every kind of sneaker you can think of is on sale. And while discounted shoes are ubiquitous, the best Black Friday sneaker deals are quite literally in only one spot: right here, bud.
If you’re a stripes-over-checks kind of guy, you can get your Adidas fix for a discount, too. Head to the Adidas website and save up to 60% off a ton of kicks, not to mention heaps of great clothes and gear. Or, peep other sites like Nordstrom and Mr Porter for deals on rare Adidas sneakers, too.
Adidas
SL 72 Pt Shoes
Throwback kicks with a ’70s vibe and a far-out colorway are a surefire way to keep your spirits groovy through the winter blues.
Adidas
Gazelle Shoes
The cure for Samba anxiety? Cop a pair of Gazelles and call us in the morning
Adidas
Country Japan Shoe
A trip to Japan is cool, but this is a pretty sweet consolation prize.
Adidas
Samba OG Snake-Effect Leather Sneakers
RIP Indiana Jones, you would’ve hated these sneakers.
Asics Deals
Asics doesn’t seem to be having a sanctioned Black Friday sale, but there are a ton of sweet sneakers waiting to be snagged in their general sale section including real-deal marathon trainers to lifestyle sneakers.
ASICS
Gel-Kinetic Fluent Shoes
Yes, Asics are cool again. Yes, it took ’em long enough. Yes, they’re also on sale.
ASICS
Gel-K1011 Shoes
Though these aren’t part of the very sick Kiko Kostadinov-designed corner of the brand, it’s clear that the influence is there. And we’re totally here for it.
New Balance Deals
New Balance has been the sneaker of choice for hip dads and not-so-hip dads for generations. Now you can assume your fatherly figure for up to 40% off.
New Balance
2002R Sneaker
What you’re looking at, dear reader, is the Zilennial dad sneaker (complimentary).
New Balance
530 Sneaker
How many classic sneakers can one brand really have? New Balance just might have more than any other brand and these 530s are just one out of many.
New Balance
574 Sneaker
New Balance, old school cool.
New Balance
1906R Sneakers
Squint and these look like running shoes from Bladerunner. Open your eyes fully and these look like your next new pair of kicks.
Nike Deals
Nike’s dominance can’t be understated and the Nike Black Friday sale is just further proof. Use the code BFRIDAY and nab a cool 50% off on a ton of Swoosh. And if your size or style is sold out, there’s some Nike heat hangin’ around other retailers if you know where to look.
Nike
Field General Ref Shoes
These might look even better underneath a pair of washed jeans than they did in their original early-’80s heyday.
Nike
Pegasus 41 Road Running Shoes
The Pegasus 41 was already our pick for Best Value at $145—now it’s more than 40% off its original price.
Nike
Zoom Vomero 5 Sneaker
Nike’s Zoom Vomero 5 is the convincing rebuttal against the Asics and New Balances of the world. And honestly, we’re listening.
Nike
LD-1000 Sneaker
A comeback nearly 50 years in the making, Nike’s LD-1000 revives one of the brand’s original long-distance grails—once beloved by ’70s track athletes, now ready for everyday legends alike.
Hoka Deals
The Hoka Black Friday sale is a perfect way to keep your mileage up and your wallet happy. Lace up savings of 20% off when you sign up for a free Hoka membership.
Hoka
Tor Summit
Hoka’s homage to a classic hiking silhouette is exactly what you expect from the brand that brought us thick-soled running shoes focused on comfort.
Hoka
Stealth/Tech Mafate Speed 4 Lite
The Tech Mafate Speed 4’s are covered in translucent and reflective materials. You’re feet will be brighter than a Times Square billboard and you’ll be comfortable, too.
Hoka
Stinson Evo OG Sneakers
Built to handle everything from tough trails to hardened roads and even judgmental fashion circles, the Stinson might be the real do-it-all sneaker.
Hoka
Bondi 9
With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.
Vans Deals
Look, most of us cannot kick flip let alone stand up straight on a skateboard. But damn near everyone can get into a pair of Vans and look great. Drop into Vans.com and save up to 40% off the full range of waffle-soled kicks.
Vans
Old Skool Sneakers
Vans will always be cool and we’re thankful that you won’t be called out for being a poser these days.
Vans
Premium Classic Slip-On Shoe
The only kind of hairy situation we want to get caught in.
More Black Friday Sneaker Deals We Love
Those other brands not doin’ it for ya? Well there’s an avalanche of other sneaker brands on sale (surprise, surprise), and here’s but a few of the sickest styles on sale right now.
Converse
Run Star Sneakers
Converse’s torpedo kicks are a retro revival you didn’t know you needed. Emphasize their sleekness with a pair of huge pants or match ’em with some slim jeans to jump on the next wave.
Norda
001 Trail Running Sneaker
Trail running shoes should be tough, but it’s unclear if any are as tough as these are, because these are made with Dyneema and Cordura, which both happen to be nails tough and light af.
On
Cloudflow 5 Sneakers
Cloudflow sounds like a B2B productivity app and if you’re trying to get a lot of stuff cardio done, then I guess this makes sense.
Reebok
Club C 85 Sneakers
Perhaps the last sneaker you ever need to own is the Club C. Born for the tennis courts, they’ve expanded to a core style for every stylish dude today (yes, we’re talking to you).
Roa
Sella Trail Sneakers
ROA’s futuristic, fashion-forward sneakers are the swerve your closet deserves.
Sperry
x Colour Plus Companie CVO Sneaker
The Sperry CVO is one of the most comfortable plimsolls on the planet, but rarely are they this fun—and rarely is “fun” this easy to wear.
Common Projects
Driving Lo Profile Leather-Trimmed Suede Sneakers
Sleek, slim, suede sneakers are on my wishlist if you just so happen to be my girlfriend who loves me and wants to buy me a gift.
Oakley Factory Team
Chop Saw Mixed Media Sneaker
The Oakley Factory Team line is one of the most maniacal footwear projects around, but the best of the bunch, like these, are suprisingly easy to wear and ridiculously functional.