Supreme Is Resurrecting Another Cringe 2000s Trend
Yesterday, Supreme unveiled its upcoming fall-winter 2025 collection. As per usual, the streetwear juggernaut delivered a wide-ranging array of designs, from easy-wearing basics to undeniably eccentric fashions. There are sharp button-downs, statement jackets, graphic-heavy sweats, and plenty of box logos. But as Supreme is wont to do, the label always includes a few unexpected punches tucked throughout its catalog—and this season, the most surprising is perhaps the return of the brimmed beanie.
The brimmed beanie, sometimes called the visor beanie, was an unmissable part of Y2K style. The headwear first infiltrated underground fashion in the ’90s, primarily through hip-hop. Some notable wearers included Illmatic-era Nas and several members of the Wu-Tang Clan. (Nas cycles through at least three different brim-beanies in his “It Ain’t Hard to Tell” music video.)
Eminem had one on when he picked up the best hip-hop performer trophy at the 1999 MTV Europe Awards. As the new millennium clicked over, the beanie was adopted by professional skaters, perhaps most famously by MTV star Bam Margera. Then, it jumped over to the rising pop-emo scene, becoming a mainstay on the shelves of Hot Topic and religiously worn by Fall Out Boy members Patrick Stump and Pete Wentz. It went fully mainstream. Even the kid from Elf wore one.
To be fair, the hat does make some practical sense. It offers the warmth of a beanie plus the sun-blocking power of a baseball cap. (The design’s origins trace back to military wear of the 1940s: the M1941.) The brimmed beanie is essentially a two-in-one—but as with shampoos and bodywashes, that’s not necessarily a good thing. It didn’t take long for the brimmed beanie to become another embarrassing relic of aughts fashion, alongside bedazzled graphic T-shirts, mesh trucker hats, and pre-distressed bootcut denim. And yet, much of the era’s once-cringe style trends—including skinny jeans, cargo pants, and flip-flops—have clawed their way back into the zeitgeist for another moment in the sun.
