Rebrand

Jaguar Land Rover profits defy vexed rebrand

May 13, 2025

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Jaguar Land Rover has clocked its strongest full-year profit in a...

Kamala Harris’s “Border-State Prosecutor” Rebrand Is a Bait and Switch

September 25, 2024

In one of her first big 2024 campaign ad buys last month, vice president Kamala Harris debuted her new brand: “border-state prosecutor.” The ad, called “Tougher,” features images of...