Well, early birds, the biggest shopping holiday of the year is still a ways away, yet here you are chomping at the bit for early Black Friday deals. We commend you, and below, you’ll find a whole lotta worms. The Black Friday shopping holiday has been radically redefined in the past few years. Now, online mega-retailers want you to do your shopping as early as possible, and because of this, you’ll find plenty of solid deals in the days (weeks! months!) leading up to Black Friday, which falls on November 28 this year.
The best part about shopping early? You don’t have to worry about big-ticket items like PS5s, Nintendo Switch consoles, or your favorite cologne going out of stock. Win-win. Read on for a quick download on Black Friday 2025, plus the best early deals worth shopping now.
If you’re looking for an everyday shirt that’ll go with just about everything you own, thiis going to be hard to beat.
Abercrombie & Fitch
Western Straight Jean
If you’ve been wondering what cut of jeans Hot Actors™ keep getting photographed in, it’s probably a western cut—and these will let you test those waters for a cool $50.
Golden Bear
Jenner Padded Wool-Blend Bouclé Bomber Jacket
The fuzziest bomber on the market also happens to be one of the most classic—and currently 50% off its original price.
Nike
Gato Sneakers
Low-profile indoor soccer sneakers are, in fact, a whole-ass category, and the Gatos are one of the coolest, less-saturated styles you can find.
Tech Deals
Apple
AirPods 4 with Active Noise Cancellation
During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.
onn
65” Class 4K UHD (2160P) LED Roku Smart Television
If you’re still holding on to the TV you got in college, this is your sign to upgrade. This 65-inch Roku is ultra hi-def and super user-friendly, so it’s good for tech novices and veterans alike.
Apple
Watch Series 10
There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10 boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on sale right now.
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
Grooming Deals
Armani
Acqua di Giò Eau de Toilette
This classic scent from Giorgio Armani is always in season. With top notes of citrus (bergamot, neroli, lemon) and a spicy, woody base, it’s the perfect spritz to take you from the office to the bar.
Crest
3D Whitestrips Sensitive At-Home Teeth Whitening Kit
It wouldn’t be a Black Friday list without some Crest Whitestrips. Pearly white inbound—for less.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Malin + Goetz
Cannabis Eau de Parfum
Pretty much anything you get from Malin+Goetz is going to be top-notch, so when one of their most popular “grassy” colognes is on sale, it’s a no-brainer cop.
Home + Kitchen Deals
KitchenAid
Deluxe 4.5-Quart Tilt-Head Stand Mixer
Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.
Dyson
V7 Advanced Cordless Vacuum Cleaner
You’d be surprised how often Walmart undercuts Amazon on price. Case in point: This affordable Dyson stick vac, which is shockingly affordable for a Dyson appliance.
Brooklinen
Super-Plush Robe
This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.
Saatva
Classic Mattress
Senior commerce editor Ian Burke slept on a Saatva classic for years, and only gave it up because he needed to upgrade from a full to a queen. “It’s so supportive,” he says, “but at the same time, it’s soft in all the right places.”
Fitness Deals
NordicTrack
Commercial X22i Treadmill
The NordicTrack Commercial X22i is in a league of its own with a jaw-dropping 40% incline and 6% decline, making it perfect for serious trainers who want to push their limits. Add in unique features like the “Sled Push” and an impressively powerful fan, and you’ve got a beast of a machine that makes every workout feel like a challenge.
BowFlex
SelectTech 552 Adjustable Dumbbells
For anyone tight on space but looking for big on gains, the BowFlex SelectTech 552 Dumbbells are a game-changer. With a quick turn of the dial, you’ve got 15 sets of weights in one sleek package, adjustable from 5 to 52.5 pounds. Perfect for beginners or intermediate lifters, these dumbbells make strength training efficient—even if their bulk takes some getting used to for certain moves.
Optimum Nutrition
Gold Standard 100% Whey Protein Powder
ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.
VINSGUIR
Ab Roller Wheel
Do not, under any circumstances, look down upon this tried-and-true core-blasting classic. It will humble you.
Cyber Week FAQ
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
Are deals better on Black Friday or Cyber Monday?
Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.