This New P.F. Flyers Collab Is Wrapped in Hand-Woven Denim

When UK-based slow fashion brand Story mfg. linked up with ASICS earlier this year for a plaid-maxxed Gel-Venture 6, it was the perfect kind of collab: a buzzy indie brand with cult appeal teaming up with the cool-kid sneaker brand of the moment on a project that felt aligned with both brands’ identities. Fortunately for anyone who missed out on that sold-out drop, Story mfg. is back with another footwear collab, this time with American heritage brand P.F. Flyers. The result is the Story mfg. x P.F. Flyers All-American, a funky, artisanal take on one of the oldest canvas sneakers in the game.

Story mfg. is the brainchild of founders Saeed and Katy Al-Rubeyi, a husband-and-wife team who launched their brand in the arts-loving enclave of Brighton, England, in 2013. The pair has been focused on sustainability since the jump, prioritizing hand-woven natural fabrics, regenerative agriculture, and a zero-waste production model in everything they do. Despite their bohemian, DIY aesthetic, every element of each piece is carefully considered and built to age gracefully over the years.

As fans of midcentury menswear will know, P.F. Flyers is an American sneaker brand whose patented cushioned Posture Foundation technology laid the groundwork for modern athletic shoes in 1944. In the 1950s, it became the first shoe brand to sponsor a professional athlete, equipping Celtics legend Bob “The Houdini of the Hardwood” Cousi with their canvas high-tops. Seven decades later—thanks in no small part to The Sandlot’s Benny “The Jet” Rodriguez—the P.F. Flyers All-American high-top is a classic creation on par with Levi’s 501s and Russell Oneida moccasins. P.F. Flyers isn’t known for experimenting with high-tech innovations or otherwise attempting to reinvent the wheel, and aside from a handful of extremely tasteful collabs, their catalog is gloriously succinct and limited to just four core models.