Prime Day Is Great News for Polo Shirt Guys

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I’ve said it before: The only good polo is a pique polo. Colorful, patterned knit polos may get all the attention, but to me, they’re a nightmare: Clingy in all the wrong places, and then maddeningly floppy in others. And of course, my main complaint still stands: A polo is meant to keep you cool in the summer, not be made from a winter fabric. It’s currently 103 degrees Fahrenheit in Paris—I guarantee you no street style shot will reveal a single, “breathable” merino polo.

Honestly, we never needed to tweak the formula, especially given the hardy, cooling, heritage magic that comes from the textured, waffle-like nature of the pique weave. You know the one: It’s the fabric you think of when you think of a polo shirt, the one that feels crisp and substantial on day one, and then somehow crisp, substantial, and soft on day 11,723. Simply put, pique polos are flattering without asking to be looked at, wick sweat away like no other fabric, and welcome being put through pretty much any kind of wash cycle. You just cannot say the same for knit.

The only upside of all this confusion is that sometimes, incredible yet overlooked pique polos will go on sale. That’s exactly what’s happening this Prime Day, with major discounts on even some of the best polos in the game, from Lacoste to Tommy Hilfiger and Brooks Brothers. Special mention for Lacoste here: The brand invented the polo shirt in 1933, debuting the style in, you guessed it, pique.